Founder: “I am going to build this product. What do you think”
Friends & Family : “This sounds very promising! You will definitely make it big!”.
In almost all the cases, friends and families (F&F) are the first ones to hear of an entrepreneur's 'world changing' idea.
They are the ones who will support you without questioning you a bit!
Always there for you. Without a doubt. They won't judge you or your idea.
And that is a problem. A very serious one.
Founders very often equate this support with validation of the hypothesis.
What really happens with F&F is that even though they may not understand the depth of your idea, what they really want to do from the depth of their heart is to say ‘Yes’ to what you are doing! (rather, whatever you are doing).
Just because they 'love you' / want to encourage you and follow your dreams.
Infact, most of the pre-beta prototypes built by startups are first seen/tested by friends and family – though there is nothing wrong in that, just ensure that they belong to your product TG (i.e. target group) or have some context around the industry.
In short, do not confuse encouragement with validation.
What has been your experience?