They get to capitalize on their momentum and seal it so no competitors can limp ahead sneakily. Also, their sort of rivals just merged, they need to be in front of potential customers as their rivals have a deeper pocket and friendlier terms b/w themselves now.
They might lose little equity but should be able to gain more value to make up for the loss of equity. Like how you'd spend Rs. X to gain Rs. 10X.
Another thing you're missing out here is that they have just reported their revenues, not the amount of profit. They might be making a loss here on $13M revenue run rate (remember, run rate is projected revenue for the fiscal/calendar year, so they haven't actually made that amount).
Now would be the worst time to take their pedal off the gas.