Growth is all about testing hypothesis. “Testing hypothesis” means running a battery of tests to see what works and what doesn’t.
- Growth is an iterative process. Starting small will allow you to build up on your success (or lack thereof).
- You should never be satisfied by the Growth you’re getting. You can always go further.
And the most important perspective ?
Having some sense of ethics is imperative if you want to seek Authentic Growth and avoid damaging your long-term brand.