I was looking to purchase a specific blood pressure monitor for my parents and I googled it - just as any tech-savvy millennial - right away and found - just as any Indian e-commerce buyer - the top 'organic' results from the three leading e-commerce companies : Flipkart, Amazon, and Snapdeal.
Ignoring the PLAs (product listing ads), I was befuddled to see a stark difference in the listing of Flipkart from that of Amazon and Snapdeal. I have tabulated the differences for the ease of understanding for the readers.
The first three points in the table relate to the search results (image attached below) whereas the latter three are observed on the product listing page.
I would strongly recommend the category managers and product managers to deliberate on all such key driving factors that influence the decision making of millennials - good number of 'meaningful', descriptive reviews, social experience, buyer protection guarantee, browsing experience.
This experience has enthused me further to share another article on the necessary steps that Flipkart can deploy to 're'gain the market share and stay as THE poster child of successful Indian startups.
Would love to read your experience-comments-feedback on this post.