Chewing gum industry is the last one to feel threatened by iPhone, but it is all about hacking 'the moment'.
Apparently, most of us buy chewing gums while standing in queue at the retail outlet and thanks to smartphone revolution brought to the world by iPhone, we are now just 'looking at the phone'.
And the result?
Would be interesting to see if the iPhone has impacted cigarette sales. IMO it would have impacted, but in the exact opposite way. Perils of being too connected.