I recently had a very interesting session with some Internet Industry leaders at H2.co India meet — we discussed at length the REAL INDIAN INTERNET NUMBERS. Many reports points at 350mn+ Internet users in India which may be slightly misleading as majority of those users are unlikely to add any value to your digital businesses yet.
Here are 2 slides from the presentation I made there:
I have used the term “Meaningfully Connected” above which I define as:
- Stable 3G Connection
- 1GB of usage every month
- Access Internet everyday
- Spends money online
Facebook has 60mn DAUs in India and a decent % comes from 2G/SMS which I would still not reckon as meaningfully connected.
Here is the full deck which I presented there:
Let me know what you think. Tag me on twitter or mail me at email@example.com
@Nextbigwhat adds : Do readup some of the earlier debates on India's Internet numbers
India's Online Market Size Comparison
We Haven’t Yet Built The Indian Internet!