The "great" Grofers bag solve the biggest problem that the app driven companies face,
In other words, to be where, your customers are.
For an app company, the
"point-of-sale" is the "moment" wherein the customer is most gullible to make a purchase.
If you don't catch the customer at POS, he is gone, for good.
All the TVCs, all the jacket covers mean nought, if you don't catch the customer at POS.
Now, let us prove this by an example:
Amitabh is getting out of the office, his wife had reminded him of getting home Aashirwaad Atta, Britannia Marie biscuits, Del Monte olive oil, Patanjali Salt and a kg of both onion and potatoes. He has been already late and probably onion and potatoes and atta were since needed for dinner, he rushed towards the last bus.
As he makes his way towards the last row, he notices two of the women passengers with bright orange bags of Grofers.
Amitabh had seen the TVCs and jacket cover ads, but still managed to keep his chastity.
But Grofers, caught him at
"point-of-sale" with its bag. Amitabh, flips out his mobile, and as they say, rest is history !