What is Accidental Evil?
In economics, a negative externality is a cost that affects a party who did not choose to incur that cost or benefit.
Accidental Evil is a form of negative externality that occurs when groups of people work together in a company, a society, a family, or a partnership. In this phenomenon, individuals consider options and make decisions that at the time seem to be the best path forward, but which incur hidden and unconsidered costs on others (and often even the individual making the decision) in unforeseen ways. Ironically, the very reason the decision was often made was to avoid some small exertion of energy, effort, or expense — but as a result of the negative externality, the decision eventually results in exponentially more expense than the alternative choice.
I recently interviewed Casey Cobb, the Co-Founder of Project Ricochet and the man who coined the word "Accidental Evil". He talks about how he manages his agency business by understanding and decoding Accidental Evil. He also talks about what Accidental Evil is and how to avoid it.
Time Stamped Show Notes:
[00:00:49] – Bala Introduces Casey to the Show
[00:01:54] – Casey shares his story of how he got started with Project Ricochet.
[00:03:59] – Discuss a unique offering they have, which is called Entrepreneur Service Package and the reason behind such service.
[00:08:40] – The How, What & Why behind the Company & their growth since 2010
[00:12:09] – What is “Accidental Evil”? – Casey explains
[00:14:07] – Shares his epiphany moments with Accidental Evil.
[00:16:33] – Casey shares examples of ‘Accidental Evil’ which occurred in his company and shares the way they found and resolved it.
[00:19:31] – Another example of Accidental evil he shares from car navigation system, which Casey is willing to bet that this could have changed countless peoples’ lives if the right decision had been taken in time.
[00:23:32] – Casey shares ways to avoid Accidental Evil.
[00:26:12] – The tools used to identify Accidental Evil.
[00:28:13] – The art and the process of Getting Things Done at Project Ricochet.
[00:31:16] – Bag of M&M Analogy. Common mistakes clients make and how to help them avoid it.
[00:35:11] – Common mistakes employees make in an organisation and how to avoid them.
[00:41:03] – Casey shares the list of essentials tools Ricochet uses to run their business.
[00:41:53] – The work and process behind a Ricochet’s client who saved 2 million dollars from an investment of $50,000
[00:43:39] – Casey shares the future plans of Ricochet.
[00:47:28] – Ways to contact Casey if you are interested to learn more about Accidental Evil.
This post was first published at www.mondovo.com
Listen to the full interview here (transcript and summary available as well)