Great question @Hari I'm doing market research to see if there's indeed a need to translate the app fully - meaning not even a single English word - not just the labels / navigation - but the entire content as well. The cost of doing that effort-wise is not trivial and hence want to understand the market before we do this...
The math goes something like this (India):
- 200M smartphone users in India
- 300M Cricket Fans
- 125M English-literate
Which probably means that there are atleast 50M non-English (probably more), smartphone users who are Cricket fans in India. Trying to reach out to those. Thoughts @Arvind_Pani ?
In terms of how we might reach them -> our thesis is that Google Play Store / Google Search would be the way to go. Also TV advertisements!