Very interesting take on the three stages of massive growth.
Edison (Build phase).
"You’re investing all your time trying to figure out: Can we actually build this thing? Is it possible to build this thing?"
Model T (Mass market phase)
"Building operational moats that you build in your business."
P&G (Brand differentiation)
In this stage, you’re trying to create a moat around brand, and brand preference.
Most of the Indian unicorn startups are in Model T phase, while they are spending money to get to P&G stage.