InMobi has announced that its remarketing platform, powered by Miip, is enabling leading eCommerce companies in India drive up to 7% of sales.
On average, consumers buy products worth around Rs.1500 to Rs.2500 through the platform. This translates to an average return of $8-$10 worth of transactions for every dollar spent by an advertiser. Given the positive results, leading eCommerce companies such as Myntra and PayTM in India, and Nuomi in China, have started leveraging the platform to drive mobile sales.
The platform combines the power of big data analytics, creative design and powerful back-end integrations to deliver personalized shopping experiences on mobile apps. The remarketing platform also helps advertisers activate users by nudging them to make their first purchase, re-target existing users to drive incremental sales and re-activate dormant mobile users.
The InMobi network reaches more than 135+ million users in India across 1000+ publisher properties, and this helps brands & sellers drive incremental sales as well as maximize ROI.