This season, each and every ecommerce company is boasting of numbers. And are making fun of each other as well (for e.g. Amazon India head is calling Flipkart and Snapdeal metrics as BOGUS).
Since none of us know the actual numbers, we can only guess. And since we are guessing, why don't we look at search query volume* as a relative show of strength?
All 3 : Flipkart, Snapdeal and Amazon are 'doing relatively okay', but the one service that trumps them all is IRCTC.
Ofcourse, IRCTC solves a serious pain (of travel, esp during festive season) and is a monopoly (not really - they compete with airlines), but then they aren't running any discount or any full spread ads.
They are just solving something for everyone. If at all, they had a PR machinery - they would have given others a run for their (investor) money.
- search query volume is a relative metric and is a representation of interest in a particular brand / service.