Like the way Yahoo struggled with its identity, Twitter too is going through identity crisis.
The identity debate that I am talking is whether the company is a media company or a tech company? This debate killed Yahoo (internally and eventually externally too). Every leadership change had a different version of the company and the same seems is happening to Twitter.
Twitter : Tech or Media Play?
One of the major usecase or Twitter is NEWS - which is why the company partnered with several events for live broadcast of the sports events.
Twitter, so far has been playing the tech game but it's clear that the tech strategy isn't going anywhere. The growth is hit (quite badly).
Twitter has now been sued by investors for failing to deliver on promised growth (source).
Twitter's new focus
The new focus for Twitter is to get more people to converse and share rich media formats.
The new product changes too are more geared towards Twitter trying to kill its own USP - the 140 character limit.
140 character limit has become a sort of hindrance for mainstream adoption and with Twitter's new char limit changes*, the company almost seems to be headed towards a 'characterless' product (they earlier removed character limit for DMs).
Maybe, the NextBigWhat for Twitter is 140++ characters and they should just do it in one shot instead of trying to implement the character changes on specific formats only.
The company, we all know has a limited time to execute on new(s) strategy.
- Twitter's new character limit changes implies that attachments like GIFs, pictures and polls will no longer count towards the restriction, nor will videos and quoted tweets.