This is a piece of humour and gender specific,the reason for which be explicit in the paragraphs to come and then you shall concur with me that my decision had been right.`
(image credit : wikipedia)
Whenever I read about a Startup being "disruptive", there in only one word which comes to my mind, exactly three words to be precise, "You are toast".
I mean, how "disruptive" you can be, when you can't even find another "disruptive" word.
So, I have been thinking wide and deep and came up with really "disruptive" alternate.
What is a Startup?
A startup is a company designed to grow fast?
What happens, if you grow fast, the way you are designed?
You have sleepless nights !
What happens, if you don't grow fast, the way you have been designed?
You have sleepless nights, again !
So, either ways, whether you go the way, you are designed, or you don't go, one thing is certain, you would be sleepless !
The idea or the startup, or whatever related to be, has to be so mind-boggling, that basically it renders you sleepless, on most of the nights (ie the nights,on which you are not drunk).
Now what happens, when you are sleepless?
There is a famous Hindi movie song, which captures the essence of the state very well (when you are sleepless)
Ok, so lets move ahead !
You are so excited, that you just revolve around that 6X4 ft space whole night (could be larger, in case, you have company) and finally you cant take it anymore, and the only way to go to sleep, is to release all that pent-up energy in the middle of the night by relieving yourself ! (You know, what I mean).
Married men do their way and singles,well their century old way !
Now you would sympathize, why I was gender biased since beginning. Things are sane that ways !
So, in the process of getting relieved and releasing that pent up energy, ultimately something would happen in that 6X4 ft space, on that piece of furniture, energy transformation, and that would result to "Breaking Bed".
So for me, you are not doing right kind of exciting startup, unless it leads to "Breaking Bed" a few times.
People in North India identify with this more closely and we call it, "Palang Tod".
Breaking Bad == Palang Tod
So, I am not interested in your startup, unless it is "Breaking Bed" or "Palang Tod", thats my litmus test or dip-stick test.
Gone are the days of "TC Disrupt", the time has come for "NBW Palang Tod", as it is @ashish has been talking about re-doing the erstwhile, Pluggd.in
Is your idea, Palang Tod?
Is your startup, Palang Tod?
Forget everything else, this is the brutal question, you need to ask your inner self, constantly from now onwards.`
If you have not broken a couple of beds, while doing it, be rest assured, you are not going to be a unicorn !
We dont know, how many "Monthly Breaking Beds" it takes to produce one unicorn,but certainly it should be on the higher double digit side.
Keep track of your MBBs (the only metric, which will now matter) and beat your competition on it.
What about me?
So here is mystory (argh, I wish I could have laid hand on that domain,I had some chance of getting funded), I am working on one "Palang Tod" currently.
So all that stuff which you read above, has been a real emotional roller-coaster.
My current MBBs?
That is where I have been really lacking, as at the first signs of "Palang Tod" happening, my mom comes and draws me out to sleep on the floor.
But I have not yet given up, and optimism or pessimism or whatever, God is a bloody witness, I will improve upon my MBB and be a unicorn !
My startup is "Palang Tod" !