Itel Mobile, which entered the Indian smartphone market recently has launched 'King Voice' -an innovative personal interpreter for its smart keypad feature phones it5231 and it5320.
King voice says the company, is a stock application that works as a personal interpreter which is user-friendly and utility driven. It can be activated via shortcut keypad commands and users can navigate through these smart keypad devices assisted by voice support.
King Voice lets users hear their incoming messages and announces incoming calls as well as reads out the mobile address book.
The feature is mainly targeted at tier 3,4 & 5 market, who often struggle with using technology.
Commenting on this, Mr Sudhir Kumar CEO itel India, said, "I say it with a lot of conviction that this simple yet extremely relevant app will make the mobile experience convenient & all-embracing like never before for masses."
itel's smart keypad feature phones are priced under Rs 2,000 and smartphones under Rs 10,000 and are available across the markets of Uttar Pradesh East, Uttar Pradesh West, Jharkhand, Gujarat, Jammu & Kashmir, Bihar, Punjab, Uttarakhand, Delhi, Rajasthan, Haryana and Himachal Pradesh.
The phase 2 plan includes market of Madhya Pradesh, Orissa, Chhattisgarh, Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Arunachal Pradesh, Assam, Meghalaya and Tripura.