After Reliance announced its Jio 4G services, which is expected to be launched in August, Airtel has revised rates on some of its pre-paid data recharge packs by increasing data benefits by up to 67%.
Under the revised rates, the Rs 655 4G/3G monthly recharge pack will now offer 5 GB data vs 3 GB earlier, an increase of 67%. Similarly, the Rs 455 pack 4G/3G pack now offers 50% more data by increasing data benefit to 3 GB from 2 GB. The Rs 989 4G/3G pack will now offer 10 GB data vs 6.5 GB earlier, offering 54% more benefits.
2G/3G/4G Sachet Packs will also see a major increase in benefits. The Rs 25 2G pack now offers 45% more data at 145 MB vs 100 MB earlier, while the Rs 145 4G/3G pack now offers 32% more data benefits at 580 MB vs 440 MB earlier. Even the Rs 5 one day 2G data pack benefits have been increased by 48% to 30 MB keeping in mind non-regular/first time users, particularly in rural markets, the company announced.
Earlier, Idea Cellular had announced a revision in its data services, where users can get up to 45% more data benefits on sachet packs below 1 GB.
The new data war has been trigged by Reliance's Jio 4G, which comes with free voice services bundled with data, priced at Rs80 for 1GB, compared to the Rs100-120 for 1GB offered by other operators.