LeEco has unveiled second generation Superphones, Le 2 and Le Max2 and also launched its e-commerce website, LeMall.
Le 2, with a standard combination of 3GB RAM and 32GB ROM, is powered by the Octa-Core Qualcomm Snapdragon 652. Le 2 provides a 16MP rear camera and 8MP front camera.
LeEco has released 2 versions of Le Max, which is Le Max2. Powered by Qualcomm Snapdragon 820, the phone is a combination of 4GB RAM+ 32GB on board memoryor6GB RAM +64GB. Le Max2 features a 5.7 inch 2K Super Retina Display. The Le Max2 is also equipped with an 8MP front camera.
For Le 2, the Superphone comes at a price of Rs 11,999, including one year membership. For Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.
LeEco will have its first flash sale for Le Max2 on June 28th, and its first Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart.
LeEco has also unveiled Type-C CDLA Earphones which consumers can get access to at a price of Rs 1,999.
Along with these announcements, the company has also launched LeMall, an e-commerce website. LeMall.com, first launched in Mainland China in 2013,will be an important step in establishing LeEco’s foot print in India.
LeEco also has plans to set-up exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores.