Mobikon, a marketing platform for the F&B industry, has acquired MassBlurb, an automated online marketing platform for restaurants.
Mobikon have expertise in in-store customer engagement which includes feedback, reservation management, loyalty, CRM and ordering; the tie-up with MassBlurb will help Mobikon offer customer engagement solutions on social networking platforms allowing restaurants to generate social leads, converting likes and followers to business, website automation, cloud telephony integrated with CRM and automation in social media management. Soon Mobikon will be able to offer these solutions with its platform integrated as a single solution.
Mobikon will also scale this product outside of India where the demand is very high which in turn will increase revenues per restaurant.
The founders of MassBlurb, Sanket Shah & Pankit Chheda will be taking up key roles at Mobikon; with Sanket managing the key accounts and partnerships across the company and Pankit to work closely with Mobikon’s CTO for new product initiatives. MassBlurb’s team also joins Mobikon as a result of this acquisition.
The acquisition enables Mobikon acquire market leadership position in India with 500 restaurant brands and more than 1000 outlets under Mobikon’s portfolio in the country.
Mobikon is present in Singapore, Phillipines, Manila, Dubai, Macau, Kuala Lumpur & India. Mobikon’s platform currently powers 100,000+ reviews every month, over 170,000+ new diners are added month on month and the platform engages 1,000,000+ diners every month.