SAIF Partners has invested 4.7 Crores INR into the Bangalore-based venture that enables large companies to crowdsource completion of process oriented tasks that are typically done by in-house or outsourced teams (BPOs).
Playment will use the funds raised to lay the foundation of a world class engineering and product team, along with scaling up deployments in all clients.
Playment is a two sided marketplace that helps large companies bring cost-effectiveness and speed to their operations, and on the other side helps smartphone users supplement their income on the go.
To start with, Playment is working with Indian e-commerce companies to enable completion of micro-tasks such as meta tagging of photos, product categorization, clean up of product profiles etc. For eg: Merchants bulk upload apparel catalogues, and then a person has to do up to 15 quality inspections on each and every SKU submitted before its gets published.