Shopwati, an online fashion community has raised an undisclosed amount in a seed round from Sanjiv Rai of SRKK Advisors.
The startup will use this round to fund the next phase of technology development and reach out to customers & vendors in cities outside Delhi.
Ankit Bajaj, Co-Founder & CEO, said, “We aim to build a strong community which helps each other make better fashion choices. Unlike every other Fashion Discovery App, Shopwati is not just about finding fashion inspiration, it aims to help people who want to act on it.”
Mehak Suri Co-Founder & COO, said, “Most of the women know what they will wear for that wedding/event 2 months later, what they don’t know is where to buy it from, and we see that as a huge opportunity. On Shopwati 1000s of vendors respond back to queries of users looking for clothes, makeup, accessories, footwear or gift ideas”
Shopwati claims to address over 300 queries everyday, with a GMV of over Rs. 1.5 crore. They claim that more than 95% queries get answered in 24 hours and the conversion rate is over 35%.
To be on the platform, vendors have to pay an Annual Subscription Fee since most of the transactions happen offline and Shopwati takes no commission on the sales.