Lingerie Shopping Takes A New Turn; An Overview of its Evolution [Infographic]
It is a solid fact that lingerie shopping is one of the fastest growing categories when it comes to online shopping and has a significant place in India due to the popularity of online shopping in the country. It is estimated to be a $13 billion industry, which is growing at the rate of 3.3% every year. This has led to the sprouting of many e-commerce startups worldwide, that sell solely lingerie, as well as a lot of new brands on lingerie are also seen. The challenges on this platform are becoming tougher day by day and the only way to stay in the market is by making the customers happy.
Due to the intervention of many online lingerie shopping sites, people have started looking for more specified and personalized products which they find hesitant to ask in demand in an offline outlet. The choice varies from strapless bras to corsets and lace. Popular online coupon site CouponRani.com did a study on the evolution of Online Lingerie Shopping Behaviour. Here is a small peek-a-boo to the crazy lingerie world and see the evolution, key players, the growth of this industry so far.
This infographic was first published at StartupSimha.