People Don’t Exercise Much More Even If You Pay Them to Go to the Gym - these are findings from National Bureau of Economic Research (US) and the results are quite interesting:
690 people who joined a private gym in an unidentified Midwestern city from September 2015 to April 2016 were divided into four groups. A control group received a $30 gift card after six weeks regardless of attendance.
The others received gift cards of either $30 or $60, or a gift worth about $30, only if they went to the gym at least nine days in their first six weeks of membership.
The study noted new gym members were “extremely overoptimistic about how often they will visit the gym, and there is a fast decline in their visit frequency over the first few months of membership.” On average, they said they’d go about three times a week, but started off going twice a week and after a couple of months were exercising just once a week.
Differences between people who were and weren’t paid to work out were “quite modest,” the researchers wrote.
The paid participants went, on average, 0.14 more times per week than the control group. That difference largely disappeared after the six-week program ended.
One of the conclusion from the study is:
Financial incentives may be less effective when they target a broad population whose potential for habit formation is not at its peak.
Will Indian market be different? We are a lazy lot, but will incentive help drive a healthy society? OR will it be driven by fear (of disease)?
What's your take?
Read the report here / via