Adding new features is fun! Engineers love to add more (and deduct less). But then, users don't care about new features unless it solves their problem.
Facebook's product design VP, Julie Zhuo shares a few interesting approaches used by Facebook.
A Few Interesting Insights:
Answer What people problem you are solving.
You should be able to explain that to somebody who doesn't understand tech.
Any statement that makes FB the best place to win' isn't the right statement. People should win.
Ask: How do we know if this is a real problem?
Is this worth solving?
Define: How will we know if we have solved this problem?
Define what success metrics look like for your product before you launch.
"If you’re presenting a product plan and someone asks “have you considered trying X instead?” and your answer is “No,” that is a red flag that your exploration process was not rigorous enough."
"Once you’ve figured out the particular solution you want to execute towards, frame it in terms of a hypothesis — what are you assuming will happen if you build this?"
"What’s acceptable to test and what’s acceptable to ship broadly should have different criteria."
"Use the Crystal Ball technique to help you pick the right ways to measure success. Ask yourself “If I could know anything in the world about how people are using my product, what would I want to know to in order to tell me whether or not my product was successful?”
What #productmanagement principles do you follow?