As far as I know our pricing is lower than both getdrip and active campaign. The things which are different are following:
(A) Much better widgets - list builder / promotional / surveys etc with much better targeting than both Drip and Active Campaign. Some of these features shall be rolled out in coming weeks.
(B) Far better templating engine than active campaign which we have seen a lot of our early B2B companies loving.
(C) In the coming months we are rolling out bunch of apps around acquiring users and lead generation which will differentiate us very clearly from both the players in significant way. Would love to share them once we are ready with the NextBigWhat community and improve them accordingly.
(D) Much simpler product: So creating drip campaigns and automation in SendX is far more simpler than both GetDrip and ActiveCampaign which appeals to many of our early adopters. They can literally get up and running very quickly and love the simplicity of the software.
Also we are currently working on lead scoring and integration with other SAAS products like segment, zapier, pipedrive, salesforce etc. which will close product gaps where Active campaign / GetDrip score over SendX.
PS: We are 5 months old and are executing like crazy. We are dog-fooding our product. So hopefully within a few months we would be able to roll out some of the awesome stuff that we have build once we are sure it works for companies like us.