Just had a great watch of the new Hrithik-Ashutosh Movie - Mohenjodaro and thought of writing this post to tickle some startup bones.
So as you know Mohenjodaro was expected to be a big hit and all but turned out to be a damp sqib in the end with chances that it might reach the 100Cr. club painfully. Similarly we are in the Startup Death Valley Year where we were expected to be the NEXTBIGTHING but turned out that its all about Shutdowns and layoffs.
So on a funny side lets compare the two aka Mohenjodaro & (Few) Indian Startups!
1) When you see the below, trust me you are screwed. Just understand that the below creature is F*&%^*# mythical. It doesnt exist and people have wasted years in finding it. Just find a Horse or a rhinoceros which serves your business and ROI purpose and build a business around it.
Stop chasing mythical unicorns.
2) So research and data (and using it!!!) is critical for the management team to build a great product and business model. Incase of Mohenjodaro Ashutosh hired and met a lot of top Historians globally, did a lot of research and finally kept it on the side and made a DESI Movie. Below Image helps us understand the agony better:
Now in case of startups, either no one does any research or if they get it done (because the investor said so & PR needed to be done), they never understand the practical significance not have the slightest idea on its implemtation benefits.
In the end just like Ashutosh they make a website and an App and sell what they (or Investors aka Flavour of the month) wants.
3) Target Segment and Marketing Plans are always hazy. Well have you watched the successful movies of Hrithik, do you know what has been one of the success factors of his "Successful" movies - Kids & Family (Target Segment) & Dad (The Roshan Senior who funds those successful movies).
Guess this is where Salman & the Successful startups stand safe. Salmaan focussed on his "Bhai" target segment, makes Dhinchak masala movies for them finds the extended weekend and voila he is a hit. Smart startups also find their Niche, build loyal customers and voila they SURVIVE 7 PROSPER. Mass discounters and Customer Acquirers either fail or get acquired for Undisclosed Amounts. (=Read as ZERO)
4) Money (Funding) is Critical but it is not EVERYTHING.
Well Mohenjodharo was made at a budget of 100 Cr+ (Research that was never used, story that was over dramatic, Karen Goulekas, one of the most renowned visual effects artists in the world, did not have even a single ‘wow' moment for the viewers in terms of VFX, Nothing About History, blah blah blah)
Compare this with Vicky Donor, a light movie made on a small budget with a great product and the right benefit (laughter) and a great team (aka actors). Just proves Money (-John Abraham) is Critical but not Everything.
Similarly for startups - The sole success criteria is seen as Funding. Well interestingly the golden rule of business (Revenue - Cost = Profit) has no variable for funding, but alas founders dont get it.
Note to Self: Raising $100Mn is not equal to having $100 Mn in account. Exit counts and Real Business is the key, otherwise the $100Mn valuation is worth the tissue paper ( usually the one kept in the toilet) it is written on.
Finally it was all for fun and had a free couple of hours to write this. have fun and build something great!!
CEO & Founder - Guiddoo World