Good read for both product and UX folks. And as much as "minimalist design" is in trend, in reality it's actually quite difficult the achieve the fine balance between minimalist and functional.
Design is one of the most important drivers of user engagement. As users’ preferences shift toward a simpler interface, stripping the UI to its very basic, necessary elements is the key to success. Minimalism is a perfect marriage of form and function. It’s greatest strength is clarity of form — clean lines, generous whitespace, and minimal graphical elements brings simplicity to even the most confounding subject matter. That is, of course, if it’s used effectively.
Minimalist design has to be concise, clear, and consistent to be usable. Your interaction system should aim to address problems for your users through clear visual communication. This is why a beautiful minimalist app combined with great usability is so impressive: an easily navigated, simple app can be a very powerful form of communication.
Read the full post at - https://uxplanet.org/the-art-of-minimalism-in-mobile-app-ui-design-b21aa671dd7f#.yeua6cubp