A common mistake people make while marketing their product is focusing on the product features rather than the product benefits.
People don't buy product features, they buy better versions of themselves!
"What your product can do” and “What people can do with your product” may sound similar but are two completely different chain of thoughts. I came across this blog which explains this difference beautifully!
According to you guys, which are some of the Indian products that do a great job of making a better version of yourself?