I have been saying this that 'text' isn't the solution to crack local language and looks like tech companies are realizing the same.
Instead of typing searches and emails, a wave of newcomers—“the next billion,” the tech industry calls them—is avoiding text, using voice activation and communicating with images. They are a swath of the world’s less-educated, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy.
....and I'm assuming that JioPhone has a whooooole arsenal of tricks up its sleeve to get to these people? Wonder what software it will ship with....? Will you be able to shop using voice, for example....?