A logo is the visual description, of the mindset of a company.
FK has the shopping bag, SD has the un-boxed box.
Let's abstract shopping !
We start with "When" , and deduce the "Why" from it.
WHEN do we shop?
We shop, when we are depressed.
We shop, when we are happy.
We shop, when we are in love.
We shop to gratify our basic and not-so-basic needs.
Can you guess the common thread here?
Bingo, Yes because shopping brings joy to us !
So an e-commerce company like FK or SD are not about "stuffing shopping bags" or "pushing boxes"; they are about bringing joy and happiness to people.
And this should reflect in their logo. The customer should be made aware, that she is paramount.
But this does not signify from this logo.
When the mindset of an e-commerce company is not to bring joy and happiness, through absolute delight; you can stuff millions of shopping bags and push billions of boxes, it would never help.
Hence, this logo is an absolute crappy piece of work.