This was in just today :
and there's been a push for affordable housing - indeed EWS and MIG housing are 96% of the demand in India, and have been underserved!
It's a big market :
2.37 million homes in a well defined segment are quite something! It's a huge opportunity for entrepreneurs to address with services, furniture etc at value price points. Of course it's a very tough market with the unorganized, local industry everywhere already reacting quickly, and China supplying tons of stuff to everyone, but hey, tough battles are what entrepreneurship is about
It'd be very useful for Zefo, for instance, to keep this segment in mind. Delivery services too - since many of these are likely to be a little out of the core, prime areas of town and there will be a lag in those catching up. Dunzo, think about this!