the holy grail of sales still remains, distribution and shall always will.
there are many thousands of retailers who are still under served by even the most hallowed names, the current traditional distributors have their own set of myriad problems, which inhibits effective distribution by them.
if rightly done this is one of the biggest opportunity that exists today.
this is where justbuylive come in.
also, distribution is lot more than price, it is a whole gamut of things and price is just one of the components.
first is the availability of the product, when I want; second is the delivery of the product, when I need and then comes the discussion of price, in between are a lot of other aspects of distribution.
I am not sure what do meant by wholesalers, but in distribution, they traditionally don't come in distribution channel, they are like offshoot or by products.
also, price is an issue which cannot be kept uniform in distribution, however one tries. there would be always be price undercut and so man reasons are there that one write a treatise on it.