Automotive telematics technology company Trak N Tell has raised an undisclosed amount of funding from a bevy of global business leaders including the likes of Brian Acton, Co-Founder, WhatsApp.
Started in 2007, Trak N Tell explores the rather nascent market for ‘Connected Cars’ in the fast heating up space of ‘Internet of Things’ (IoT) and Machine-to-Machine (M2M) communications. The company creates innovative products to ensure the safety of passengers while travelling in their vehicle via the use of telematics and connected car technologies.
Coupled with their cloud infrastructure, Trak N Tell is able to relay vehicle information in real-time from the vehicle to its customers’ smartphones via the Trak N Tell mobile app. The ability to surf web on-the-go is just one aspect of automobile connectivity. A far significant advancement lies in the communication between cars, between cars and other devices, as well as services delivered over the internet, sometimes referred to as the "Vehicle-to-Vehicle (V2V) communication”. Also, sensors in cars will provide data about the location and usage patterns of the vehicle and therefore, a more accurate fix on the risks of theft and accidents.
The company currently provides a GPS product that enables car owners and fleet owners to track their vehicles and even immobilize them in case of a theft by simply tapping a button on their smartphone.