Android Captures 62% of Tablet Market Globally [Report]

The tablet growth in 2013 was fueled by the low-end smaller screen tablet market, and first time buyers; this led Android to become the No. 1 tablet operating system (OS), with 62% of the market.
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Worldwide sales of tablets to end users reached 195.4 million units in 2013, a 68 percent increase on 2012.

While sales of iOS tablets grew in the Q4 of 2013, iOS’s share declined to 36 percent in 2013. The tablet growth in 2013 was fueled by the low-end smaller screen tablet market, and first time buyers; this led Android to become the No. 1 tablet operating system (OS), with 62% of the market, as per Gartner.

Operating System

2013 Sales

2013 Market Share (%)

2012 Sales

2012 Market Share (%)

Android

120,961,445

61.9

53,341,250

45.8

iOS

70,400,159

36.0

61,465,632

52.8

Microsoft

4,031,802

2.1

1,162,435

1.0

Others

41,598

<0.1

379,000

0.3

Total

195,435,004

100.0

116,348,317

100.0

Important to note that Apple still tops the chart in terms of individual vendors, while Samsug more than doubled its share.

Vendor

2013 Sales

2013 Market Share (%)

2012 Sales

2012 Market Share (%)

Apple

70,400,159

36.0

61,465,632

52.8

Samsung

37,411,921

19.1

8,583,146

7.4

ASUS

11,039,156

5.6

6,262,371

5.4

Amazon

9,401,846

4.8

7,707,800

6.6

Lenovo

6,525,762

3.3

2,186,993

1.9

Others

60,656,161

31.0

30,142,374

25.8

Total

195,435,004

100.0

116,348,317

100.0

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