People are buying lesser tablets worldwide according to a report by International data Corporation (IDC).
According to IDC, while Apple and Samsung hold the majority of the market at 45 percent, the sales of tablets has declined year on year by 17.9 percent and 12 percent respectively.
Senior analyst at IDC, Jitesh Ubrani, said that the decline could be because of competition from larger phones and little innovation in hardware. Additionally, end users can install the latest operating systems and do not need to buy another device. This has dulled the initial demand for these devices in the market.
However, with newer form factors like 2-in-1s, better pricing and added productivity-enabling features like those in iOS9, vendors should be able to make the devices stand out in a competitive market.