Tactics vs. Strategy

Tactics are easy to understand because we can list them.  

Strategy is more amorphous. It’s the umbrella over your tactics, the work the tactics seek to support.

If you tell your competitors your tactics, they’ll steal them, and it will cost you. 

But if you tell them your strategy, it won’t matter. Because they don’t have the guts or the persistence to turn your strategy into their strategy. 

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