The company claims to be running its services at operational profitability since February 2015
While the revenue has grown nearly 4X, losses have doubled (driven by marketing expense).
75% expense went into advertising and growing traffic
As far as losses are concerned, the company recorded INR 30.37 crores loss, a massive 15X increase compared to the last year.
In the long run, will vertical businesses be forced (by investors) to sell off to (bigger) horizontal plays
Competitor, Zomato recorded a revenue of Rs. 184.9 crores.
BigBasket spent INR 22 crores on advertising and promotional expenses in FY 14-15 which was a 420% increase over the previous fiscal.
Housing spent close to 120 crores for the aggressive Lookup campaign. The company has now brought in Jason Kothari as the CEO, who is focusing more on revenue side of things and has also culled a few areas which weren’t core to Housing (followed by massive layoffs). Housing has raised $139.5M in total.
This is a revenue growth of more than 200% from INR 7.5 Crore in the previous fiscal. Losses nearly tripled from INR 30 crores in the previous fiscal. In comparison, it close competitor Urban Ladder had reported a revenue of INR 19 crores and a loss of INR 58 crores in the same period.
The company reported revenue of INR 11.6 lacs against a loss of INR 2.1 crores. The revenue comprises the delivery fees charged to restaurants and ‘e-commerce revenue’. The biggest expense for the company was the employee expense at INR 1.3 crores.
This was only their second year of operation. In FY 13-14, the company had registered a total revenue of INR 61 lacs with net loss of 41 lacs.
As far as revenue split goes, revenue from products stands at INR 22.6 crores. The other big source of revenue is corporate cost allocation – which stands at INR 13 crores