Bharti Airtel and Kotak Mahindra had applied for payment bank license through its subsidiary AMSL in 2011 and has now received it from Reserve Bank of India
Sasha Chettri, the young lass with trimmed hair and the next-door-girl looks, who has become the poster girl of brand Airtel is back, promoting the ever-elusive 4G connection.
Customers will be able to get a transparent view of coverage of voice and high speed broadband services and will also be able to see sites planned in their localities. Under project Leap which is a Rs 60,000 cr investment, Airtel plans to add around 23,000 high speed data sites in the next three months.
After Wynk Music and Wynk Movies, Airtel has announced the beta launch of ‘Wynk Games’ which is the latest OTT addition to its content portfolio. Mobile based ‘Wynk Games’ will be subscription free for Airtel users and available at Rs 29 for other customers in the app’s current beta phase.
With the average Wynk user playing over 5 hours of music each month, the app now clocks 5 million music streams and downloads per day. Non-airtel customers can enjoy ad free music and free downloads for the first month. Airtel also announced that it has launched a Windows version of the Wynk app.
Airtel customers can now download the free Hangout app from Android or iOS store to connect to Wi-Fi zones in Delhi. The Wi-Fi hotspot will be an open platform for users across mobile operators having Wi-Fi compatible devices and will allow users a free quota limit of 25MB per day per device.
According to ASCI (Advertising Standards Council of India), The claim in the ad, ‘Airtel 4G is the fastest network ever’ and ‘If your network is faster, we will pay your mobile bills for life’, is misleading by omission in the absence of appropriate disclaimers in the print, TV, hoarding ads.
Airtel : “While we continue to invest aggressively in our network quality and deploy new sites to further enhance our robust & wide network presence, as yet another token measure of our commitment we are today taking the lead to move our customers to the affordable per second plans ensuring that they pay only for what they use.”
Uber riders will now enjoy free in-car WiFi, powered by Airtel’s 4G networks and will also be able to pay for trips with Airtel Money. The partnership makes Airtel Uber’s official telecom partner across India. The scheme will kick off in Mumbai this Saturday, and will roll out pan-India soon.
Airtel will roll out 4G services in 296 towns across 14 circles, up from the current 45 cities and towns, over the next few weeks. 4G data packs will start at just Rs 25 with prices being similar to 3G data. The company has launched its 4G services ahead of rivals Reliance Jio, Vodafone and Idea Cellular. With voice and data costs being low, Airtel says it will look at customer experience as the real differentiator.
Airtel Digital TV and Bharti Airtel have taken up the Government’s Make in India initiative to produce HD set top boxes ingenuously. The set top boxes were conceived with MyBox technologies and ST Electronics and will be produced near Pune. They will allow broadcasting at 1080p, the ability to record unlimited shows and access Wi-fi through USB.