Apple Gift cards available for sale on Amazon India

  • Apple has started offering its App Store gift cards in India via Amazon.
  • The gift cards will grant users the ability to buy apps from the App Store, purchase games on Apple Arcade, purchase subscriptions to access Apple Music and Apple TV+, and get ebooks and audiobooks from Apple Books.
  • As per the dedicated gift card page, the company states that gift cards that are purchased from Amazon India will only be valid on purchases made in India.

Amazon Pay UPI reaches 50 million customer milestone

  • E-commerce giant Amazon on Friday said that 50 million customers are now using its Amazon Pay UPI services.
  • According to the company, customers are using the Amazon app to pay at 20 million local shops using the UPI QR code option.

Online shopping giant Amazon to hire 55,000 people

  • The company said Wednesday that it plans to hire 55,000 people around the world, with about 40,000 of those roles in the US. Its Chief Executive Andy Jassy said Inc is planning to hire 55,000 people for corporate and technology roles globally in the coming months.
  • The positions range from tech jobs to corporate roles to warehouse work packing and shipping orders for the online shopping giant.
  • The company said Wednesday it planned to hire 20,000 people at its Walmart and Sam’s Club warehouses to fill online orders to drive lifts.

Amazon tells Sebi to withdraw conditional nod to Future-RIL deal

  • Fight For Dominance The legal joust deepened further last week, when the Future Group filed a separate case against Amazon in the Supreme Court, seeking the clearance of its deal with RIL. Sebi, which had given a conditional nod to the proposed Rs 24,713 crore buyout of Future’s retail assets by India’s biggest conglomerate in January, had stated that a final go-ahead would be subject to the outcome of court proceedings in Indian courts.
  • Amazon objected to the proposed deal citing prior commitments made by the Future Group to the American major, with the origin of the dispute going back to Amazon’s investment of Rs 1,431 crore in Future Coupons, which held about 10% stake in the flagship Future Retail, in August 2019.
  • Following the announcement of the Future-RIL deal in August 2020, Amazon sent a legal notice to the Future Group in October and since then both parties have been fighting over the deal in Indian courts as well as at SIAC..

Amazon India has unveiled STEP to help sellers accelerate their growth on the platform

Amazon India has announced the launch of STEP, which is a performance-based benefits program designed to help the 7 Lakh sellers trading on the platform. STEP will launch on the 1st of December, 2020 and will be accessible to all sellers.

STEP will help simplify the seller experience by providing customized and actionable recommendations to the sellers to improve customer experience. STEP will provide multiple benefits like fee waivers, faster disbursement cycles, priority seller support and free account management.

STEP will also provide a Dashboard on Seller Central to help sellers track their performance, benefits and growth.

Not again : Amazon gets caned for selling Gandhi flip flops

After being forced to stop selling Indian flag doormats at Amazon Canada, Amazon India is in another soup.
This time over Gandhi flip flops!

Economic Affairs Secretary, Shaktikanta Das has now threatened Amazon India over this.

India’s ambassador warns Amazon

“As a follow up to the matter regarding the sale of doormats with the Indian flag on Amazon, our ambassador in Washington has been instructed to convey to Amazon that while providing a platform for third party vendors, they should respect Indian sensitivities and sentiments,” a spokesperson of the ministry of external affairs said on Saturday (source).

Well, the perils of running a marketplace? Or..a deeper conspiracy theory?

Amazon India Partners With ConnectIndia And Expands Project Udaan

Amazon India has partnered with logistics service provider ConnectIndia to expand Project Udaan.

The partnership will see ConnectIndia Centers (CICs) -which earlier functioned as rural distribution centers for Amazon – also act as assisted shopping points for customers. The service has been initially launched at CICs in Punjab and will soon be extended to locations across the country.

Under Project Udaan, Amazon  has appointed offline associates across retail points like kirana stores, medical stores and mobile shopping outlets and provides them a PC-based website.

The store owners are trained to help customers find and buy products of their choice, while earning a commission in the process. Amazon then delivers the products to the customer’s doorsteps or to the CICs.

Along with increasing the reach of Amazon, Project Udaan is also enabling skill development and creation of employment in these areas.

Kishore Thota, Head, Consumer Marketing, Amazon India said, “The ConnectIndia partnership for Project Udaan allows us to expand the reach of into newer regions across India. Going forward, coupled with the logistics strength of ConnectIndia, we expect to go further into the hinterland and address the challenges of lack of access to ecommerce and weak logistics networks. Project Udaan is going to play a key role in our effort to make accessible within a few minutes to all our customers, and bring the joy online shopping to everyone. We believe that the initiative has the potential to be a game-changer for Amazon in India and transformational for all neighborhoods and communities.”

Amazon kicked off the assisted shopping project, internally code named Project Udaan as a pilot mid last year and has since expanded across 11 states.

Amazon India’s Sales Grows By 6X But Reports A Loss Of Rs 1,724 Crore In FY 14-15

Amazon India on Saturday in a filing with the Registrar of Companies, registered a loss of Rs 1,724 crore in the year ended March 2015. The company had a net loss of Rs 321 crore last year.

The major reason for this, can only be stated as the heavy discounts given to acquire customers and increase sales and expenses including marketing and promotions. The primary income, the company earns is from seller commissions, advertisement revenue and sales of its Kindle e-reader.

The US based e-retailer’s sales increased six fold that is upto Rs 1,022 crore in 2014-15 from Rs 169 crore a year earlier.

Amazon had recently said that it will be investing Rs 1,696 crore in Amazon seller services.

Earlier Snapdeal had reported a loss of Rs 1,328.01 crore while Flipkart reported a loss of about Rs 2,000 crore.


Amazon Launches Kindle Unlimited Subscription Service In India

Amazon has launched Kindle Unlimited in India. Kindle Unlimited is a subscription service that allows customers to freely read as much as they want from over one million Kindle books for a monthly fee of Rs. 199.

You can freely read  books across genres of literature,  fiction, health,  productivity, business and economics, biographies, children books and many more including titles like Chetan Bhagat’s Half girlfriend, Making India Awesome, Immortals of Meluha by Amish etc.

Customers can also sign up for six months for only Rs. 999 (Rs. 195 savings) or 12 months for Rs. 1799 . From today through September 30th, readers can get their first month of subscription for only Rs. 99 by visiting

Amazon Kindle Unlimited Features

  • Unlimited reading: Access over one million books including best sellers
  • Kindle Exclusives: Choose from hundreds of thousands of books only found on Kindle, including new releases and Kindle bestsellers such as spiritual titles by Deepak Chopra, How Sachin Destroyed My Life by Vikram Sathaye, Love Lasts Forever: Only If You Don’t Marry Your Love by Vikrant Khanna, Mango Chutney: An Anthology of Tasteful Short Fiction, War Brides by Helen Bryan and All I Need Is You by Julia London.
  • Short Reads: For a quick escape, select from hundreds of books that are 100 pages or less, including Kindle Singles from popular authors like Stephen King and Susan Hill.

Amazon Is Offering Free Wi-Fi At Bus Shelters In Pune, Hyd And Chennai [Smart Marketing]

Amazon is offering free Wi-Fi at bus shelters in Hyd, Pune and Chennai
Amazon is offering free Wi-Fi at bus shelters in Hyd, Pune and Chennai

Amazon has set up free high speed unlimited Wi-Fi in bus shelters situated in Pune, Hyderabad and Chennai. The hotspots are available until the 3rd of August.

Amazon is offering access to all content on the Internet, including its closest competitors Flipkart and Snapdeal. The company hopes to target those customers who do not have data packs or Internet access on their devices. One of its aims is to introduce new users to online shopping.

– Also see : Amazon And Chai pe charcha

Representatives from Amazon would also be present to help first time users get on the Internet and offer them instructions on how to shop online at Amazon. The locations of these hotspots are:

  • In Pune, they are available at East Street Road, M.G. Road, Bund Garden Road, and J.M. Road.
  • In Hyderabad, they would be available at Secunderabad bus junction, Dilsukhnagar, and Ameerpet.
  • In Chennai, they are located at Santhome High Road, Egmore High Road, Dr. Nair Road, and Velacherry High Road.

Amazon Partners With SBI; Will Develop Payments And Commerce Solutions

Amazon-LogoAmazon has partnered with SBI to target next generation of customers and small businesses. The strategic partnership is aimed at revolutionizing the way India shops and sells.

The partnership will help to develop frictionless payments, commerce solutions for customers and small businesses and building customer trust.

“Our partnership with ecommerce platforms like Amazon would give a fillip to e-commerce in India and brings lots of value to our retail and SME customers. We are working on ways to enrich customers’ payment experience and opening up the windows of e-commerce to our SME customers,” says Arundhati Bhattacharya, Chairman, SBI.

Amazon Launches Sunday Delivery in 100 Indian Cities

Amazon-LogoAmazon has launched its Sunday delivery option for all ‘Fulfilled by Amazon’ products in 100 cities across India.
The Sunday delivery service will be available without any additional charges and the customers can receive the deliveries as on a regular day. The company plans to expand the services to other cities too in the near future.

“ With our Sunday Delivery promise, customers across 100 cities now have the benefit of getting uninterrupted deliveries of their orders through the week. We are very proud to be the first ones in India to offer Sunday Delivery at this scale. This capability now allows us to make faster and more accurate promises to customers,” says Samuel Thomas, Director Transportation & Logistics, Amazon India.

While placing the order, customers can select an address marked as “Home” and see Sunday delivery promises during checkout. A customer ordering with One-Day delivery on Saturday and selecting a residential address will now see Sunday delivery option instead of Monday delivery that were shown previously.
Recently, Amazon has been making a lot of new launches starting from delivery options to wooing local sellers. Last month, Amazon partnered with dabbawalas in Mumbai for last mile delivery, introduced ‘AmazonChai Cart’ in Pachkula to woo local sellers, launched online grocery segment Kirana Now.

Godrej Nature’s Basket Partners With Amazon

godrej Nature's BasketThe food retail chain of Godrej Group, Nature’s Basket, has tied up with Amazon for selling its products on Amazon’s ecommerce platform in India.
Godrej Nature’s Basket has already listed a broad range of products on Amazon’s platform during the first phase and the product range will expand in the coming months.
“The partnership with Amazon is a step forward for us in exponentially increasing our brand’s connect with discerning customers across the country and making available our choicest products for their consumption,” says Mohit Khattar Managing Director, Godrej Nature’s Basket.
Nature’s Basket will also introduce its chic gifting options range on the Amazon platform. The partnership is expected to provide customers across India a convenient and easy access to a wide and unique selection of gourmet products.
Read : Flipkart foraying into Online Grocery

Amazon To Make An Entry Into The Online Grocery Sales Business With Kirana Now

Amazon has announced plans to launch Kirana Now – an express delivery platform in partnership with neighbourhood mom & pop stores, bringing them
The company will kick off a pilot in Bangalore, and then intends to scale up the service nationally.
Kirana Now is an India-specific platform built by Amazon, keeping in mind the local market dynamics.
By tying up with local stores, consumers will get the benefits of shopping online, and none of the drawbacks of long delivery times.
In doing so, Amazon will take on players like BigBasket in the online grocery sales business, and other hyperlocal delivery services such as Grofers.
Earlier, Amazon India experimented with store pickups in collaboration with BPCL, where buyers could order products online and pick them up at physical stores the company has tied up with.
The move set the stage for hybrid retail, which Kirana Now will really kick off in a big way.
[via: TOI]