#Data : Foodpanda India Recorded 37.8 Crores Revenue Against 142.6 Crores Loss

foodpanda earned a revenue of 37.81 crores in FY 15-16 compared to 4.7 crores in FY 14-15 and the company has witnessed approximataely 800% growth in revenues.Foodpanda-in-India

Although, the losses grew from 36 crores to 142.6 crores, the company claims to be running its services at operational profitability since February 2015.

foodpanda : Whose delivery is it anyways?

At present, 40% of the orders are delivered by foodpanda delivery services and the rest 60% orders are delivered by restaurants (during December 2015, only 25% of the orders were delivered by foodpanda delivery services).

Compare this with Swiggy’s revenue which recorded a revenue of Rs. 24 crores (against a loss of Rs. 137 crores)

foodpanda aims to turn profitable by FY 2019 by achieving 100% automation.

foodpanda has raised $310mn so far, with the last round raised $110 million from investors led by hedge fund Goldman Sachs Investment Partners in 2015.

Meanwhile watch this quirky ad from foodpanda

#Data : Google is 33X of Facebook Revenue in India !

While Facebook is eating our (real) lives, Google India is going for a kill in terms of revenue from India operations.

In FY15-16, Facebook recorded a revenue of Rs. 177 crores from its India operations (profit of Rs. 31 crores).

Facebook India : Mark Zuckerberg With ModiFacebook India : Mark Zuckerberg With Modi
Facebook India : Mark Zuckerberg With Modi

Google India : Revenue and Profit

Google Leadership Team & Modi
PM Modi with Google Leadership Team

Google India, on the other hand went all-in and recorded a revenue of Rs. 5904 crores, an impressive 40% jump from the last year!

Google India Vs. Facebook India Revenue

Well, Google India is massively bigger than Facebook when it comes to revenue (33.3X, to be precise).

Traditionally, Facebook has always struggled in India when it comes to revenue, in spite of impressive growth in the number of users.

What gives?

While one can keep analyzing the numbers, the truth is that Google India’s numbers are driven by a very aggressive salesy leadership team (i.e. Rajan Anandan who is now leading SE Asia & India) as opposed to Facebook, which is the reason why they appointed Adobe’s Umang bedi to lead the business.

As an aside, who do you think has made the most of startup funding madness? Well, my gut feel is print media, followed by Google and Facebook.

Image credit: wikimedia

#IndianStartupData : Pepperfry Records 98 Crores in Revenue (155 Crores Loss)

Online furniture startup, Pepperfry which last raised Rs. 210 crores in Sep 2016 recorded a revenue of Rs. 98 crores in FY15-16 and a loss of Rs. 155 crores in FY115-16.

Pepperfry Team
Pepperfry Team

While the revenue has grown nearly 4X, losses have doubled and is largely driven by marketing expense.

Pepperfry has raised $160mn in total and boasts of 5.2 million monthly visits and 2.6 million registered users.

Given that repeat (frequent) purchase isn’t one of the purchasing behavior in this segment, it’d be interesting to see how long investors will hold on to furniture startups before consolidation starts to happen.

[About #IndianStartupData : This is an annual series that breaks down the #PRshit of companies to actual numbers and importantly, more useful contexts.]

#IndianStartupData : Quikr recorded 95 crores of revenue (534 crores loss).

Quikr acquires Grabhouse

Quikr which has been on an acquisition spree and expanding verticals recorded a revenue of Rs. 95 crores against a loss of Rs. 534 crores in FY 15-16.

When it comes to revenue, Quikr has made more money from running Google Adsense (24 crores) and interest income (43 crores) than its core operations.

Quikr : Revenue / Loss
Quikr : Revenue / Loss

To give the company its due, the real monetization of service has started only a few months back – especially after the launch of Quikr services and vertical focus.

Having said that, 75% expense went into advertising and growing traffic – which goes on to demonstrate whether Quikr has a default ‘virality’ or is totally dependent on marketing.

Quikr : Waiting for the right time?

We earlier analysed Quikr’s Commonfloor acquisition and one thing that definitely came out is the fact that both the companies had comparable revenue, but the difference lies in Quikr’s ambition and focus on verticals.

With micro payments / wallets coming to the fore, Quikr is aptly timed for scale – especially from revenue point of view (they have enough eyeballs to take on Olx and others).

Note that the company has been around since 2005 and Pranay has seen a whole lot of survival / growth and it’d be interesting to see if the company has enough horsepower left to run faster and quikrrrr.

Of course, they need a constant supply of funding to keep running the show. Traffic, for now is purely dependent on marketing / promotions.

About #IndianStartupData : This is an annual series that breaks down the #PRshit of companies to actual numbers and importantly, more useful contexts.]

Salman Khan Tops Celebrity Social Media Chart, Beats Deepika Padukone, Amitabh Bachchan


After becoming the sultan of box office collections, Salman Khan is now also the sultan of social media. With a total of 51.9 million social media followers, the Bhai of Bollywood has topped the charts to become the most-followed B-town celebrity on social media.

TO THE NEW, a digital technology company has released its annual ‘Digital Celebrity Index 2016’ which considers past months of digital activities of the celebrities and includes analysis of their Facebook, Twitter and Instagram pages and also the search trend analysis about the celebrities.

The report highlights Salman Khan as the most followed Bollywood actor and joining him in the list is Deepika Padukone as the most popular female celebrity with a fan base of 48.2 million. Amitabh Bachchan with an engagement score of 46.5 million emerged as the most engaging celebrity basis the number of likes, comments and shares on social media.


Shah Rukh Khan topped the chart as a most discussed celebrity with a total of 10 million mentions, based on the conversations done by netizens around a particular celebrity. Apart from Deepika Padukone, Sonakshi Sinha and Priyanka Chopra were the other two celebrities in the Top 3 Female celebrities’ list with 22.1 million followers each. However, Sunny Leone is the most active celebrity on Facebook with a total number of 560 posts during the time-period March to September.

Akshay Kumar had the highest % growth in the number of fans amongst the male celebrities with a growth rate of 20.77%. Ranveer Singh and Salman Khan were the other 2 celebs among the Top 3. On the other hand, Shraddha Kapoor had a growth rate of 32.96% and topped the list with the highest % increase in the number of fans among the female celebs followed by Jacqueline Fernandez and Anushka Sharma respectively.

Celebrity Brand Endorsement

When it comes to using the social platforms as a medium of brand promotion, Amitabh Bachchan and Sonam Kapoor emerged as a winner. Sonam Kapoor and Amitabh Bachchan tied with 5 brand-related tweets each. Amitabh Bachchan actively promoted the brand Jio, while Sonam Kapoor promoted Colgate and Oppo on Twitter. Whereas, Sharukh Khan ranked 3rd in the race of brand endorsements, promoting Jio and Frooti.

Speaking on the Celebrity Index, Deepak Mittal, CEO, TO THE NEW said, “Social media has become a very critical component for celebrities to share their opinion and engage with the fans. Our annual Digital Celebrity Index is a medium to identify the most digital savvy celebrities and understand how they engage with the audience”.

#IndianStartupData : Swiggy Revenue Grows to INR 23.59 crores, Losses Stand At 137 crores.

Today, we are happy to bring back #IndianStartupData – a series we started last year.

A series that breaks down the #PRshit of companies to actual numbers and importantly, more useful contexts.


To start off, we look at Swiggy data.

Swiggy : A Quick Intro

Swiggy raised $50mn in 2016 ($35mn in Series C and $15mn in Series D).  Started in 2013, Swiggy secured its first funding from SAIF Partners in January 2015 followed by a funding round of INR 100 crores in June.

Total funding raised by Swiggy till this date stands at $75.5 mn.

Swiggy Revenue

Swiggy recorded massive jump in the revenue from last year! From 11.6 Lakhs in 2014-15, the company recorded revenue of INR 23.59 crores in FY 15-16.

As far as expenses are concerned, it went up 70% to INR 160 crores.

Swiggy Loss : Swiggy recorded a loss of Rs. 137.18 crores, as opposed to 2.12 crores last year.

Swiggy : Revenue, Expense And Loss
Swiggy : Revenue, Expense And Loss

Swiggy Vs Zomato.

Competitor, Zomato recorded a revenue of Rs. 184.9 crores, against the loss of loss before tax of Rs.492.27 crore in FY15-16.

In order to boost revenues, Swiggy has started charging for deliveries, especially for restaurants who have declined to pay commission to Swiggy.

The biggest threat for Swiggy and the likes is not just Zomato, but the baap of all aggregator – i.e. Google which has started listing restaurant details in search. For Swiggy to continue the run, the company needs to builds ‘predictable experience’ around the service.

After all, pure discovery isn’t enticing enough for restaurants to pay to the aggregators.

How satisfied are you with Swiggy’s services?

Latest news on Swiggy: Myntra Founder Mukesh Bansal Joined Swiggy Board as Strategic Advisor