bigMobilityConf FAQs : Are VCs Attending? Live streaming…and more.

The NextBigWhat team is super excited to present the next edition of bigMobilityConf, a conference that takes a deep dive into app business.

The conference aims to bring practical insights to app developers, especially the ones who are determined to NOT live under the app poverty line!

bigMobilityConf Details

Date : October 17th (Saturday).
Venue : MLR Convention Center, J P Nagar, Bangalore
Ticketing: Grab >25% discount [use the discount code DRIP]. NOTE that there are no discounts available for spot registration.

[notice]Use the code DRIP [>25% discount]. No discount code applies for spot registration[/notice]

Qn. Can I register at the venue? Is spot-registration allowed?
Ans : Yes [Tickets cost INR 1,500/]

Qn: What’s the twitter hashtag?
Ans: #bigmob.

Qn : Are there lots of VCs/Angels attending?
Ans : Yes. Quite a lot. We are also bringing in quite a few angels at the conference.

Qn: Will you be live-streaming the conference?
Ans: No.


Introducing Haptik Founder, Aakrit [bigMobilityConf Speaker]

Our upcoming conference, bigMobilityConf is scheduled for October 17th (Bangalore) and while we are working on bringing amazing speakers, actionable insights and great product launches to you, here is announcing another speaker – Aakrit. Aakrit is the cofounder of Haptik app and will share lessons learned building / growing Haptik.

Growth Hacking App : Lessons Learned Building Haptik
Growth Hacking : Lessons Learned Building Haptik App

Launched in 2014, Haptik is your personal assistant app and has been featured thrice by Google Play and Aakrit will talk about growth hacking apps (under constrained budget) to his experiments with app distribution/marketing.

bigMobilityConf Details

Date : October 17th (Saturday).
Venue : MLR Convention Center, J P Nagar, Bangalore
Ticketing: Grab 25% discount.
Ticketing: Apply for the startup launch/demo stage.

[notice type=”alert”]Grab 25% DISCOUNT !! Use Code : EARLY [/notice]

Is It A Good Move To Go App only? Some Perspective From FMCG World

This has probably been the hottest point of discussion within the start-up ecosystem as well customers since Flipkart announced their plans to move to App only by the end of this year. Many opinions have been shared from both the supporters as well as disapprovers of this move.

Myntra App Only

Without commenting on those opinions and to look at it from a different perspective, let’s look at a parallel, the FMCG world which was an early-career area of experience for me and also for decades the best practice model for driving end-consumption till Internet disruption started.

  • Web/Mobile app/Mobile site are channels much like Large hypermarkets/Supermarket/ General Stores/Chemists etc. for FMCG companies. Customers choose one of these channels to purchase as per their convenience/preference.
  • An e-commerce company selling only through app is like, let’s say a Cadbury deciding to sell Cadbury dairy milk only through large hypermarkets/supermarkets and not making it available at any other channels.
  • Flipkart’s/Myntra’s argument is that the experience for the customer is much better on the app. Similarly Cadbury can argue that the experience of shopping in hypermarkets is much better for the customer. They can put up grand displays/promoters to promote dairy milk in hypermarkets and nowhere else etc.
  • Now there is no right or wrong here – but both Flipkart/Myntra as well as Cadbury need to be aware of the side-effects of this strategy – they will miss out on the sales for the channels where they are not present while they will definitely be able to give an enhanced shopping experience to their customers in the channels they exist.
  • However the assumption that the customer will change their channel preference because of a company’s decision borders at ‘brand arrogance’. No brand is completely irreplaceable in the current day and age. Imagine your preferred shop is your neighbourhood kirana store (mom & pop store) and you visit them one day to buy Cadbury dairy milk along with other stuff.You don’t find it there once. Ok you love the chocolate so you go to the closest hypermarket to buy it. Then you go shopping the next time, and again you don’t find it in the kirana store – do you think you are speeding your way to the next hypermarket or switching to Kit-Kat? Well, no prizes for guessing the answer.Similarly FlipKart/Myntra’s assumption that people who prefer web/m-site will all ‘eventually’ move to app is untenable at best. Customers have way too many options to get dictated by one brand.
  • FMCG mass brands cannot afford to lose any market share whatsoever and the biggest key to that is mass distribution. Ask any FMCG marketing manager, their worst nightmare and the most common answer would be not being present in an outlet where the competition is available. Truth is in a fragmented market like India, you just can’t afford to miss large channels or your market share would be significantly impacted. Aren’t all E-com brands aspiring to be mass household brands in the future much like Lux and Rin today. If yes, can’t really understand how they can miss out on 2 out 3 channels available as of today.
  • The argument of focus: Another argument espoused in the favour of the move was how this will bring in focus for the app channel development. Again to continue the parallel, 10-15 years back FMCG companies were facing the same situation when Modern trade started becoming critical.
    They promptly restructured their teams to get specialists for modern trade channel development and separate teams for traditional grocers and chemists as the channel needs and type of customers were vastly different. Shutting some channels was not even an option unless they would have been ok with massive erosion of market shares.

Bottom-line – While what Flipkart/Myntra is doing is making a strategic choice, my main concerns about this strategy are two-fold:

a) Their assumption that because they will work only on app, their app channel development will be better compared to its competition might not hold up. Each of the other companies has enough resources at their disposal to develop multiple channels. I really doubt if channel development has already become a zero-sum game.

b) They run the risk of becoming more premium/niche instead of an all-encompassing absolute mass player.

Again this might be a conscious call, though I doubt it.

What are your thoughts?

[About the author: Ashish Virmani currently heads Marketing at FreeCharge, amongst India’s largest Ashish-Virmanim-commerce platforms. Ashish transitioned from FMCG to consumer internet when he joined Flipkart and led offline and consumer segment marketing as one of the early marketing team member. Before that he was with Dabur and Heinz for over 7 years, working across marketing and sales stints. He holds a MBA from MDI Gurgaon and bachelor’s degree in commerce from Hindu College, Delhi. ]

HDFC Launches Mobile Payments App PayZapp

HDFC Bank has marked its entry into the mobile payments and shopping space with PayZapp, a smartphone app through which users can manage their cards, pay bills, transfer money and shop.

HDFC Bank Logo

The app aggregates online merchants – 15 so far, with plans to add another 10,000 within the next 45 days – to allow customers to browse and shop for products ranging from groceries to movie tickets.

Integrated payments will mean customers won’t have to enter their payment detail every time they purchase a product, and since everything is routed internally, security is still maintained.

The digital wallet is another great feature which reflects the current balance in a customer’s card, rather than the prepaid recharge format that every other digital wallet in India follows.

Aditya Puri, MD and CEO of HDFC Bank, said that the motivation to build the app came from the fact that banking is fast becoming obsolete.

The launch of the PayZapp comes close to the heels of the RBI’s announcement that it would start issuing payment bank licences by August 2015, which would let other firms compete with banks on the third party transactions front.

Taking things forward, HDFC bank plans to introduce loyalty points, QR code based payments, and contactless payment instruments to fully realize the potential of PayZapp.

The bank realized the potential of the mobile platform as 63% of its total transactions are done through Internet banking or mobile banking. In March 2015 alone, HDFC Bank registered close to Rs 6,000 crore in transactions done through mobile phones.

I Have An Idea And I Need An App For That : A 101 On App Development & Tools You Need

In the past 10 months, I have got so many requests from the fellow entrepreneurs to create the initial product for their startup, half of them are from India and the others are from outside India. Most of entrepreneurs are from engineering background and already working with a startup or a MNC, a few of them quit their company and jumped into this journey in full time, a few of them are into business development and marketing.

Even a nearby provisional store shop owner approached me for creating an app for online grocery delivery. And almost everyone is bootstrapping.

I have an idea and I need an app for it

It is awesome to see that people from every sector understands and trying to utilize the technology but most of them jump into the app market before clearly validating their idea and they end up in creating one another app with just 100s of users. Nowadays everyone wants to create and grab the market through their on demand service based startup or an uber for abc or a tinder for xyz. And almost everyone wants to just clone one another app which is already popular in the market.

Here I have listed a step to step process from my experience, on creating a successful app along with the tools that will help you to run the process smoothly. Take a hot cup of coffee or a bucket of popcorn before reading further.

Here is a list of steps you need to follow before creating an app.

Have a solid idea or a problem

Most of the successful apps in the market created out of a problem faced by the people around or the creator understood the market very clearly. If you have an app idea already, move on to the next step. Do you really face a problem in your day to day life or do you want to solve something in a bigger scale? Think about the provisional store guy. He found that all his customers are having a smartphone and also everyone wants door delivery. Right now, he is handling it by taking orders through phone and he spends most of his daytime on phone because of it. He wants to get rid of it and assign the work to a boy that he is planning to hire. He even posted a notice in front of his shop for hiring a delivery boy. He understands the market and tries to solve his problem and at the same time. This is a sample scenario on how do you plan to create an app.

Don’t worry if you don’t have an idea. Problems are there everywhere waiting for someone to solve it. Every successful app solve problems in a really bigger way than our imagination. If you are searching for app ideas in google, this is the time to stop it. It will never work in that way. Each and every object around you is created to solve a problem.

List down all the problems you face in your day to day life. For example, I still recharge 6 different wallets for my on-demand delivery services on travel, food, ecommerce and entertainment in India. I don’t want to recharge all 6 different wallets all the time. It is such a time-consuming work every time. There is no service to provide a common platform to solve this issue. Oops, did I leak a million dollar idea? There is nothing in talking about your idea outside. The execution process matters more than your idea. Go to the next step.

Whenever a new idea strikes your mind, note it down in a paper or in a tool like Google keep, Evernote, Trello.

Validate your idea

This is really an important phase before jumping into creating the app. For example, let us say you want to create online food delivery startup based out of Bangalore and you need an app to go online. Now, how do you validate your idea? Most of the time, you will have direct competitors and a very few ideas will be completely new to the market.

When you create a product, there should be customers not just use your product one day but who is ready to use it immediately. You should first analyse, existing market players in the same segment. Analyse the market size from the competitors and check their user base. There are many services to find a competitor product. If you find too many competitors, it means that your idea is already validated through them. Don’t worry about entering the market late. Think Google is not the first search engine.

If you are creating a product which doesn’t exist in the market already, that is awesome. Create a launcher page with subscription option. Use a simple google form or wufoo forms listing down your features and the questions, send it across your friends and families, facebook community users, local startup network events, meetup groups. Engage with different kinds of group and get feedback from them both online & offline and also make sure you are talking to appropriate targeted users. For an app which targets college students, you need to figure out where do students engage mostly and try to get their feedback.


This is where most of the entrepreneurs make mistake generally. Once after they validate the idea, they will immediately start looking for developers to build the app. When it comes to app, UI/UX is more important than the actual functionality. User should love the app on first sight. After validation, you should first think about the features on your app and the UI/UX involved in it.

There is a lot of tools for app prototyping like invision app. But even before going to use a tool for it, sketch your idea in a board or in a paper using pen. And make sure that you cover all the details and UI in it. UI Navigation design is more important for user experience(UX). And don’t ever mirror iOS designs, icons to Android/Windows and vice versa. They are completely different platforms with different UX patterns. There is a lot of prototyping, wireframing apps you can use before going on designing with a designer. I suggest you to use, pen and paper in the initial stage than online tools for prototyping and wireframing.

If you take most of the top applications on store, they have started with a small set of features and improved on top of it. You can’t release the stable version on your initial release. It is a continuous process. Make sure you first version has the core feature without any functionality issue and keep the UI simple and clean.

You don’t need an awesome UI. Once your wireframe is ready, find a designer who can bring life to your wireframes. Design as per the user navigation and complete the designs for core feature first. For example, if you are making an app similar to Instagram, give importance to home screen listing screen, camera screen, applying filter screen, sharing screen. That completes the main flow inside your app. That is simply enough for a good demo of your app. Think your app in that way.

Similar Tools for prototyping: Mybalsamiq, Atomic

Hire developer

You key to success is based on hiring a best developer to implement your app. Don’t be haste while hiring a developer. When you make a mistake on your first hire, the mistake will grow exponentially on further hires. You don’t need a rockstar developer but you need an all rounder with talent. You need to make sure he/she fits your culture. You don’t need people who show attitude or ego.

If you have good experience on hiring remote workers through or go for it. Hire a developer with more experience rather than looking at the developer’s paycheck. Otherwise try to find a good developer from friend’s network. If you have enough time, hire a developer/intern directly from college. When you expect more quality, it is always suggested to hire an experienced developer.

At the end we just need to just Get Shit Done!

Invite beta users

Once your app is in a condition to show demo, get as mush as early users you can adopt. The way you distribute your app/build will be the key for your success. It will be awesome if you can find your beta customers for free of cost. It is really important at the early stage of a startup. Keep a list of all your early adopters. Here is a list of places that you can make it possible.

  • Write blog posts and post infographics if possible relevant to your idea/startup. If you are bad at making inforgraphics, go to, to get a quality post. Make sure you publish the article in all relevant social media.
  • Join as much as relevant groups possible. Join Google+ communities, facebook communities, LinkedIn groups. When you post about your app in these groups, make sure your post doesn’t look like an advertisement. Otherwise most probably you will be kicked out of the group. It is better to post it like asking for suggestion or help in improving so that users will be interested in checking out. If you don’ know how to write content, go to and spend 5$ to get right content for your startup.
  • Post articles in hackernews/quora and build your reputation. When your reputation grows, you will get more visibility and more chance for a user to click on the link that you are posting. Give more importance on the quality of the content that you are posting.
  • Go to your competitors social media links especially twitter and facebook, find out unhappy customers. Try to find out the actual pain point from the customer and try helping them to resolve it.

Have marketing channels

Marketing is really important for the success of your app. Think about candy crush app, the idea behind candy crush app is from the very old bejeweled app that we were playing 10 years back. It is all about how do you roll out your app to get more users. If you have some budget for marketing, you can get paid app installs through Ad networks, facebook ad campaigns.

Always keep your press kit ready. Here is a short list of mandatory things for your press kit.

  • Brief information about your company along with logo/brand info
  • Founder’s details with headshot photos
  • Where was it founded along with date/year
  • Where do you operate it currently/business area coverage
  • Product/service information in detail
  • Pricing strategy in detail
  • Details about your clients
  • Details about your employees with photos
  • Overall market statistics
  • Short video from the founders or the product demo

Here is a small list of places to post your app for marketing and also bringing users on board. Link: Startup marketing

Create developer accounts

Based on the product/service you are offering when your app is in a beta stage, you may need to create developer accounts on the appropriate channels. Mostly on Apple’s app store, Google’s play store or Windows app store. Create account and add your developer into the console. If you have good experience with those, you can post the app yourself on store. All the stores are designed in a way that it can be used by non-developers too.

Same like the need to optimize your website for search engines, it is very important to optimize the app description on the store. You need to choose the right keywords in the title and description so that users can find you easily. For example, you are creating a clone of Instagram, if your app doesn’t show up when they search for “photo effects”, then your app literally doesn’t exist.

App analytics

Analytics decides your actual success of the app with live insights. Having 10k active users is greater than having 1 million users without any user engagement. For example, when you create an app similar to Tinder, track user engagement on every screen, keep a track of all the events fired inside the app. For example, keep track of

  • Number of active users per day
  • App open/close per user/per day
  • Number of likes/dislike counts per day per user
  • Number of mutual matches he/she gets per day
  • Number of matches a user gets per day
  • Amount of time spent on the app per day
  • Opening/editing profile page

And make your course of action plans based out of your analytics.

For tracking analytics, you can use google analytics, flurry, apsalar or hasoffers.

And at the same time, use analytics for tracking your bugs/crashes too. You can use crashlytics, crittercism or hockey SDK. It will be really helpful to understand the issues faced by the client.

Reiterate product and go for better marketing

Your analytics will be your main dashboard for your feedbacks. Keep tracking in all the app stores for reviews and ratings. Respond to customers in a professional way to resolve the issues reported by them. Get feedback from all the users and create a list of them. You DONT need to implement all the suggestions as a feature. Always keep your product simple and clean.

This sums up the steps involved in creating your first app. Oh wait, did I miss something in this list? Are you thinking about the budget? Think about building a better product before thinking about building an app within your budget. Here is a little calculation, that will help you in deciding your budget.

Think you are creating a clone like Instagram.

Budget for servers: ~100$/year from AWS/Linode/Digital ocean

Budget for developers/designers: Think the app developer will spend one month time. Excluding holidays you can consider 20 days in a month and on an average of 8 hours of work per day comes at 320 hours of work per month. If you take a minimum of 10$ per hour, the budget comes up to 3200$ per month. This is an average estimate, this will vary based on the complexity of the application and also based on region. The same amount you may need to spend for your server side developer also. You can estimate half of this budget for a designer on their work. In that case, the design must be an exceptional one.

All the best for your app’s success!

[Author- Karthikeyan NG, Co-founder and Chief Developer at Look Mobility. He is a Web/mobile/IoT apps developer, Traveller, Technology Enthusiast, Blogger]

Global Mobile Data Usage Expected To Double Over The Next 4 Years [Report]

The global average monthly smartphone and tablet data usage is expected to double over the next four years, approaching 197,000 Petabytes by 2019,  according to research agency Juniper Research.
The report, dubbed Mobile Data Offload & Onload: Wi-Fi, Small Cell & Network Strategies 2015-2019, estimates that only 41% of all mobile data traffic will be carried over cellular networks by the same year, with the rest being offloaded to Wi-Fi networks.
Further, video is seen as a driving factor for global mobile data usage, and already accounts 60% of global IP traffic and, in some developed markets is expected to exceed 70% in 2-3 years.

  • Wi-Fi is increasingly becoming an integral part of operator networks, with it being used not just for data but also for calls.
  • Connected cars and other telematics will significantly boost onloaded M2M traffic in the coming years.
  • North America and Western Europe will have the highest offload factor throughout through the next four years.

Bing Will Roll Out Its Mobile-Friendly Search Algorithm In A Few Months

Microsoft Bing has announced that it will introduce its version of the mobile-friendly search ranking signal in the coming months.
Unlike rival Google, Bing hasn’t provided a specific date on which it will flip the switch on its mobile-friendly algorithm and is instead opting for a slower roll-out in order to gather feedback from Webmasters.
Bing Search Mobile Friendliness
The move to push sites that are mobile-friendly higher in the search ranking is largely due to Bing receiving increasing amount of its traffic from mobile devices over the past few years.

Mobile-Friendly Tag

Like Google, Bing too will add a mobile-friendly tag beside websites in its search results, and says that while it began testing the label last month, its broader roll-out will begin soon.
The upcoming update will work a lot like Google’s Mobile Friendly Update, which will strive to find the fine balance between showing the most important information for a search and the content best optimized for mobile devices.
Microsoft says relevancy will always trump mobile-friendliness, but in order to get as many sites to be mobile-friendly is working on a tool to allow Webmasters to analyze their pages to see if they meet the mobile-friendly criteria.

Factors determining mobile-friendliness

  • Navigation – Buttons, links and menus should be large enough and spaced well apart
  • Readability – Text on the page should be large enough to read without zooming/scrolling
  • Scrolling – The content on the web page should fit within the device width
  • Compatibility – Content on a page needs to be compatible with the device

All the factors will need to be met in order for a web page to be considered mobile-friendly by Bing’s algorithms. The company is also considering other factors such as pop-ups which create friction in navigation in the determination of mobile-friendliness.

Facebook To Stop Device-Level Reporting For Mobile App Ads

Facebook has announced that starting May 20 it will not provide new advertisers with device level reporting for Facebook mobile app ads, which will be extended to all advertisers from August 20.


The company says the move is to make audiences rather than devices the foundation for determining advertising effectiveness. Mobile app ads will become consistent with the rest of Facebook ads.

In order to measure the impact of their Facebook mobile app ads, Facebook recommends that advertisers continue to use a mobile measurement partner and Facebook Analytics for Apps.

Facebook says it will continue to work with all of its measurement partners, and that advertisers will be able to rely on them for cross network mobile app ad attribution and LTV measurements across Facebook and other ad networks.

iOS Dominates The Enterprise Market With 72% Activations In Q1 2015 [Report]

Apple has retained its dominance in the enterprise mobile space during the first quarter of 2015, with iOS devices making up 72% of all activations.
Even though the company’s share of the enterprise market was down by 1% on a quarterly basis, it was still far higher than Android’s 26% activations and Windows Phone’s 1%.
The stats are part of Good Technology’s Mobility Index Report, which doesn’t take into consideration BlackBerry devices since they use BlackBerry’s Enterprise Server for corporate email.
Apple Enterprise Activations
In terms of devices favoured by enterprise customers, the iPhone 6 was the most popular device, accounting for 26% of all activations during Q1 2105. The report points out that since the launch of the iPhone 6, Apple’s enterprise share hasn’t fallen below 70%.
The most successful Android device was the Samsung Galaxy S5, the predecessor to the new Galaxy S6 and S6 Edge. It is widely accepted that both new Samsung devices could upset iPhone sales globally, and the same could be said for the enterprise market.
Another insight showing that the enterprise market is still dominated by Apple and Samsung is that 28 out of the top 30 enterprise devices come from just the two companies. Microsoft is still stuck at 1% activations, but will aim to boost that with upcoming flagship Windows 10 smartphones.

Facebook Turns On Deep Linking For App Install Ads

Facebook is now offering deep linking capabilities on its app install ads, allowing marketers to show users only the information they care about upon opening the app for the first time.
In simpler terms, it means that when a person taps on app install ad on Facebook, developers can choose to send users to a specific place in their app, rather than just the home page.
The move can serve as a big boost for direct marketing on mobile, where merchants selling products/services first have to convince users to download their app.
Devs can easily turn on the deep linking feature for app install ads on Facebook by either using App Links or defining the location they want the ad to link to in a new field in the ad creation tool.
The social network already uses deep linking on its app re-engagement ads, making the process of deep linking app install ads pretty straightforward for devs already using the former service.

Friday Is When Consumer Is Most Engaged With The Phone [Report]

The smartphone has become the dominant tool when it comes to accessing a consumer’s mind and wallet, and there’s a war being waged for who gets the biggest chunk of their money.
However, when it comes to brands, it’s often easy to overshoot budgets in the race to be more visible than your rivals, resulting in weak ROI.
Below are a few insights that could help brands better manage their advertising spend:

  • Consumer engagement is highest on a Friday evening and on weekends across all industry verticals. It simply means that the best time of the week to run ad campaigns is during the weekends (related: Which Is The Best Day Of The Week To Run App Promotions?).
  • Engagement rates are high during the morning, remain low during the afternoon before peaking during the evening. The best time of the day to target consumers, therefore, is before they get to work and after they get out.
  • Users are most likely to click on ads while playing games, using social networks or consuming content related to entertainment or food & drink. Advertisers should target these avenues in order to maximize engagement as well as revenues.
  • Video, native and rich media ads have seen a phenomenal rise in engagement recently while native ads worked best for Health & Fitness, Finance, Social Media, Apparel & Fashion, and Travel verticals.

While all major industries are engaging in advertising (especially on mobile), there are a few verticals who’s ads perform better than the rest.

  • Entertainment ads fetched the most money, followed by CPG and Telecom verticals.
  • Food & Drink, Social Media, Retail, Technology, Telecom and Travel were the fastest growing verticals in terms of ad spending.
  • The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).

The above trends have been taken from InMobi’s Brands on Mobile: Advertising Trends report which looks to offer advertisers insights on how to spend their advertising dollars.

Flipkart Acquires Mobile Startup Appiterate

Flipkart has acquired mobile marketing automation startup, Appiterate.
Appiterate started as an A/B testing platform; raised funding from SAIF and later prominent angels like  Greg Badros (ex-VP, Product & Engineering, Facebook and advisor/investor in companies like Healthtap and Square) and Prashant Malik (one of the first engineers at Facebook, Investor in Hinge and creator of Apache Cassandra).
The Delhi based startup later expanded to cover the different range of mobile marketing pieces focusing on different segments like ecommerce conversion rate etc.
Post the acquisition, Appiterate‘s mobile marketing automation platform will be integrated into Flipkart’s mobile app.
Read : Why SAIF Brought in Angels After Investing in Appiterate
Flipkart earlier acquired Adiquity and invested in ngpay.

Which Is The Best Day Of The Week To Run App Promotions?

There are millions of apps out there that do things as varied as helping you plan your finances to blowing off steam by popping candy. This growing number of apps has led to it becoming harder and more expensive for devs to maximize downloads and in turn revenues.
Because building strategies to publicize and boost app downloads varies based on the category, SensorTower has put out a detailed study to show which days of the week typically have more estimated downloads and revenue.
The results are compiled by looking at iOS app data from January to March 2015, breaking them down based on downloads and revenue in correspondence to the day of the week. The results should be hugely helpful for devs to plan promotion campaigns.


The books category generated the highest revenues on a Sunday, meaning promotions to drive earnings are best carried out on weekends. In terms of downloads, it was much the same story, with weekends clearly being the time people download books.


The most revenue generated from business apps was during the middle of the week, and the  data suggests that running purchase promotions on Wednesday or Thursday is best. The download graph looks very similar, though Tuesday and Thursdays are the best promotion days.


It’s a given that people shop the most on weekends, which is why catalog apps generate the most revenue on weekends. Sunday revenues are by far the highest. When it comes to downloads, surprisingly Mondays are the third best days to run promotions, probably due to carry over from the weekend.


Educational apps again generate the highest revenues during weekends, meaning its best to promote these apps on weekends. The download graph for educational apps if flat during the week, making it more important to promote them on weekends


Saturday is the best day to promote entertainment app purchases, while the download graph is similar with Saturday and Sunday being the days people download them the most. Weekends are the best time to run ads or do promotions for a launch.


Studying the finance app category yielded the weirdest results. Revenues on Sunday were the highest, with Saturday and Monday coming in a close second and third place. Looking at the download graph however, it is very different in comparison to other app categories. Users generally download finance apps during the weekday, but play with them only during the weekend and make in-app purchases. The other theory could be that users download free versions of the app during the week, play around with them and make purchases during the weekend.

Food & Drink

Unsurprisingly, Sunday is the best day to promote purchases of food and drink apps, but during the week, promotions on Monday and Wednesday are best. Download of food and drink apps are highest during the weekend, with Saturday and Sunday being almost equal.


Weekends are the best time to promote purchase of games, with the download graph being very similar to the revenue graph. In short, for the games category, weekends are the time promotions should be made.

Health & Fitness

Health and fitness apps do well on the weekend, but unlike most other categories, they also do well at the start of the week. Sunday is the  best day by far to run purchase promotions, and Friday is the day to avoid. The download graph is similar to the revenue graph.


Lifestyle apps do the best on weekends, with small bumps in revenue being seen on Monday and Wednesday. Downloads are similar, with promotions run on Saturday and Sunday being the best.


Medical apps tend to make most money on Wednesday, Thursday and Sunday. Studying the download graph, users download medical apps through the week, with Friday and Saturday being the days to avoid doing promotions on.


Music app revenues start growing mid week until exploding on Saturday, but immediately falling on Sunday. In terms of downloads however, people download music apps on weekends.

Navigation apps should be promoted on weekends, with Friday, Saturday and Sunday being great days. In terms of downloads however, Friday isn’t as good a day for download of navigation apps as for generating revenues.


News apps generate most amount of revenues on weekends, and in all cases avoid running promotions on Tuesdays. Downloads too happen over the weekend, however there’s no massive dip in downloads on Tuesday.


Newsstand apps make the most amount of money on weekends and the least on Tuesday. In terms of downloads, the gap between downloads on weekdays and weekends isn’t huge, so there isn’t really a set date for running download promotions.

Photo & Video

Photo and Video apps generate the highest revenues during weekends, and the same trend continues when it comes to downloads. The gap between weekday and weekend downloads is so high that it would be worth promoting downloads just on the weekend.


Productivity apps generate revenues across the entire week and the download graph is similar to the revenue graph. Running promotions for productivity apps across any day of the week should provide similar results.


Reference apps generate maximum revenues during the weekend, while downloads remain flat during the week and pick up only on weekends. Weekends would be the right time to run promotions.

Social Networks

Social networks generate revenues during the weekends, while they’re also downloaded the most on weekends. Promotions during the weekends are best, but if forced to run them during the week, any weekday is as good.


The sports category is another oddity, which does extremely well on weekends, but the difference between weekdays and weekends is really huge. The download graph is similar, meaning run all promotions on weekends.


Travel apps generate maximum revenues during the weekend, however the gap between downloads on weekdays and weekends is minimal. Running download promotions throughout the week should yield similar results.


Utility apps generate maximum revenues during the weekend. In terms of downloads, again the weekend is best, but the gap between all days of the week isn’t that great.


Weather apps like sports apps have massive revenue generation during the weekends, with Sunday being the best day to promote purchases. The download pattern is slightly different, with Monday and Saturday being similar, while Sunday was again the best day.
The above information will help developers hopefully decide when best to promote their apps. In most cases running promotion for things such as in-app purchases should match running download promotions. However, in a few cases running download and purchases promotions at different times will work best.

Myntra To Shutdown Its Website On May 1 [App-Only]

Myntra_Logo_web_thumb.pngThe online fashion retailer Myntra is on its move to shut down its website from May 1, to become the first e-commerce to transform itself to a mobile-app-based retailer.
With Internet usage over smartphones surges in India, Myntra draws as much as 90% of its traffic and 70% of sales from its mobile app.
Flipkart, which acquired Myntra a year ago, may also turn into a mobile-app-based retailer if the experiment goes down well with the fashion e-tailer.
Both Flipkart and Myntra have already stopped their mobile websites from directing visitors to their respective apps.

Myntra : 90% of Traffic From Mobile; Driven By Tier 2 & 3 Markets

Myntra is mulling an app-only existence and to reinforce that, the company claims to be receiving 90% traffic from the mobile devices.
Close to 85% of this traffic is driven by Android, iOS and Windows platforms. Interestingly, over 50% of the mobile traffic is coming from Tier II & III cities. Myntra app has over 6 million installs.
Myntra’s Desktop Site Traffic
Myntra’s desktop traffic has declined over the last few months (as per SimilarWeb, which is debatable – but is a decent proxy). Also, apart from Myntra’s direct traffic, most of the referral sources are from affiliate networks.

Myntra : Traffic Sources
Myntra : Traffic Sources
The company earlier claimed that apps were driving 80% of sales. Given that fashion is the NextBigWhat for ecommerce companies (Snapdeal acquired, and the core Myntra TG (i.e. women) is on mobile, app-only model will help stay focused (integrate this announcement with Flipkart’s acquisition of Adiquity – and you know the adverti$ing revenue we are talking about!) .