HDFC Launches Mobile Payments App PayZapp

Customers will be able to manage their cards, pay bills, transfer money and shop online through the PayZapp app. The bank has tied up with 15 merchants so far and plans to add a further 10,000 within 45 days to allow customers to shop for products. Aditya Puri, MD of HDFC Bank, says that the move was motivated by the fact that banking is fast becoming obsolete.

Global Mobile Data Usage Expected To Double Over The Next 4 Years [Report]

Data traffic on smartphones and tablets will approach 197,000 Petabytes by 2019. However, it is estimated that only 41% of this mobile data traffic will be carried over cellular networks, with the rest being offloaded to Wi-Fi networks. Media consumption by mobile users will continue to rise, bolstered by the rise in 4G adoption and factors such as HD video usage. Video traffic, for instance, is expected to grow by 8 times between 2015 and 2019.

Bing Will Roll Out Its Mobile-Friendly Search Algorithm In A Few Months

Unlike rival Google, Bing hasn’t provided a specific date on which it will flip the switch on its mobile-friendly algorithm and is instead opting for a slower roll-out in order to gather feedback from Webmasters. Like Google though, Bing too will add a mobile-friendly tag beside websites in its search results, and says that while it began testing the label last month, its broader roll-out will begin soon. Overall, Bing says relevance will always trump mobile-friendliness.

Facebook To Stop Device-Level Reporting For Mobile App Ads

The change will be rolled out for new advertisers from May 20 and for all advertisers from August 20. The company says the move is to make audiences rather than devices the foundation for determining advertising effectiveness. Mobile app ads will become consistent with the rest of Facebook ads.

iOS Dominates The Enterprise Market With 72% Activations In Q1 2015 [Report]

This is despite a 1% drop in iOS enterprise activations during the period, allowing Android to climb up to 26% activations while Windows Phone remained stuck at 1%. In terms of devices favored by enterprise customers, the iPhone 6 was the most popular device, accounting for 26% of all activations during Q1 2105. Further, 28 out of the top 30 enterprise devices came from Apple and Samsung, showing their duopoly in the enterprise market.

Facebook Turns On Deep Linking For App Install Ads

The feature will allow marketers to show users only the information they care about upon opening the app for the first time. The move can serve as a big boost for direct marketing on mobile, where merchants selling products/services first have to convince users to download their app. The social network already uses deep linking on its app re-engagement ads, making the process of deep linking app install ads pretty straightforward for devs already using the former service.

Friday Is When Consumer Is Most Engaged With The Phone [Report]

Increased engagement extends until the weekend, making it the best time for advertisers to run campaigns. Further, engagement is highest during the mornings and evenings while the afternoons are the lull period. Users are most likely to click on ads while playing games, using social networks or consuming content related to entertainment or food & drink.

Which Is The Best Day Of The Week To Run App Promotions?

The question has a different answer for what category an app falls under, and while weekend promotions work in most cases, there are a few key exceptions. Based on revenue and downloads, it’s easy to deduce when to run promotions for in-app purchases or ad on services and when to promote downloading of the app itself.