5 Tips To Win (And Satisfy) More Customers!

Customer satisfaction is one important factor that businesses need to focus on. Here are 5 tips that can help you in satisfying and winning more customers!

1. Improve how you measure customer service:- You can use net promoter score or customer satisfaction score or through tracking business metrics which matters most to you.
2. Speed up response time:- If your customers are having any problem then they will need the solution as soon as possible. Faster the response, more will be the customer satisfaction.
3. Create a customer centric culture:- Make your whole team customer centric. Make each and every department to think about customers first.Customer-centric companies are more profitable and enjoy better work cultures.
4.Get creative on social media:- It’s the best way to connect with your customers, to interact in a better way. It is necessary for brand awareness also.
5.Provide the value:- This is the most important goal, whatever product or service you are providing must be able to add value to your customers which can retain them for long term. Give them a unique reason to stay with you for long.

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

Read more posts on Growth and Marketing here. For podcasts, click here!

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5 Proven Ways To Grab People’s Attention With Your Email Subject Lines!

5 proven ways to grab people’s attention with your email subject lines. #Thread When you first met your significant other, what was the attraction? I bet you’re smiling now. Exactly the point I’m about to drive.
Something attracted you to them, right? Now, imagine you scrolling through your mail, and boom! A headline catches your attention, what do you do? You open the email! Yes, that’s the feeling I want you to give your reader.
Let’s get right into it: 1. Introduce a bit of mystery! Why do you think people watch such movies? It’s because they like to have a thrill about what’s going to happen next. Are you getting it now? 🎬
2. Use the “Fear of missing out” tactic. Let me ask you, how do you feel when you receive an email from your favorite online store that sales ends in 30 mins? Yes, that is it! *nods*
3. Leave out words that scream “Hey I’m trying to make a sale” Here’s why; people generally don’t like to receive promotional emails. They like to be educated, to be informed! Don’t you get it? 😱 Write a promotional subject line, and you’ll lose them at Hello! 😞
4. Trigger an emotion! See what I did at the beginning of this thread? Forget hard guy, human beings are emotional people. A study says that over 50% of human beings make decisions based on emotions. You now see why?
5. Include their first name in the subject line. This makes them feel like they’re getting a mail from someone who knows them. An automation should do this for you🙅
Bonus: Avoid lengthy subject lines!🙆 Incase you didn’t know, a good number of people receive their emails on their phones, so there’s a high chance some parts of the subject line will break off. You want to make a good first contact.
Now tell me, do you feel like an email marketing expert with these tips? Drop a comment if they are helpful, I’ll really love to read from you 🤲🥺

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

What are some of the other great email subject lines that you like? Share with us and we’ll share it with the masses!

Read more posts on Entrepreneurship and Leadership here. For podcasts, click here!

10 Great Customer Engagement Strategies For Your Business

Customer satisfaction is the key to any successful business, and customer engagement strategies help the same. The interaction or ‘engagement’ between the customer and the brand as we label it here is done in multiple ways. It is a process that has developed over time. 

Well planned strategies take customer engagement from reactive to proactive. They must incorporate two major ideas — the first being how your brand interacts with its customers and the quality of such interactions. Mere acquisition of customers is not sufficient, so secondly, it is also significant to actively engage with your base.

Advantages of customer engagement strategies:

When you engage with your customers, it is more than just fulfilling your business agenda. You form a bond with them, a bond that is not restricted to giving and taking of products, but rather more of emotional relation. 

Just like low budget movies with good stories that earn great profits solely on the basis of mouth publicity similarly, word of mouth is equally important for small businesses that cannot invest much in advertising.

It might sound weird and obviously outdated, but “words matter the most”. Even today, word of mouth is of prime importance and assurance in the time of reviews and ratings. The care and tenderness with which you handle your customer relations reflect in the referrals your customer makes to their family and friends. The strategies mentioned below are surely going to assist you in enhancing your customer engagement.

10 customer engagement strategies for your business:

1. Creating custom content 

You have a variety of customers, and their needs, wants, and desires vary. So it is equally important to cater to each one of them. Custom content is the key to it, but what does the term actually mean?

We do talk a lot about content marketing. But what about the customers we already have? This is where the idea of custom content marketing hops in. Custom content is tailored to engage with the ‘existing customers’.

“78% of CMOs think custom content is the future of marketing. And 61% of buying decisions are influenced by custom content.”

Demand Centric

2. Rewarding the customers

No matter how old we grow, the thought of rewards always excites us, be it in any way. Suitably rewarding your customers is a great way to maintain their loyalty towards your business. Weird, but true, customers feel happy when you reward them for spending their money.

Rewarding your customers must top the list of your loyalty programs. In fact, a lot many businesses also hire a team just for designing their loyalty programs. 

It might sound expensive to some of you, but a little expense to retain your customers does no harm.

3. Implement in-product messaging

Apart from email marketing, in-product messaging can also be a great option to communicate with your audience. In-product messages are highly targeted and are influential in helping new customers get acquainted with the product. 

The main aim of using this feature is to enhance customer engagement and motivate them to use your products more.

4. Personalise user experience

Personalisation is the new way of showing that you care for your customers ― that their presence matters and is valued. From Myntra personalising the recommended products we see to Netflix suggesting shows we would like based on our watch history, all the major brands are rolling it off pretty well.

“72% of consumers only engage with marketing messages that are customised to their specific interests. And 80% of those who classify themselves as frequent shoppers say they only shop with brands who personalise their experience.”

SmarterHQ

5. Re-engage

In the world where nothing remains constant, at one moment you might be delighted with the number of customers you have and in the next moment highly shocked with their sudden disappearance. There might come a moment when they cease to use your products. Such customers are labelled as churned customers, and they should top the list of your priority because they have used your product, service or app at some point ― and might need it again.

All you need to do is decode why they stopped using your product or service and make efforts to bring them back. Re-engaging is a great way of dealing with this problem. Establish your connection with lost users via emails and make them realise their importance. Doesn’t everyone love to be treated as ‘special’?

6. Investing in analytics tools

These days customer engagement can be easily evaluated well with analytics tools. The data obtained from these tools can be used to build a dashboard with various pointers, like the features used by a certain group of people or how long aṣ user goes on with your app or product before discontinuing.

The data collected helps you in knowing and analysing the performance of your product or service in both ways, good and bad — this further aids in building new strategies.

7. Take help power users

Each brand has a group of highly engaged individuals who intend to become product champions for its company. You should always keep such people very close and very prioritised as their opinions matter the most. Their views regarding your product can either make it a great success or a bad failure. Keep a tap on their demands and requirements.

8. All hands support

All hands support is an innovative way of engaging all your company’s employees ― from developers to product managers to the sales team ― in supporting the customers.

This technique boosts growth in many companies by keeping their entire team in contact with their customers’ needs, wants, desires, and pains.

“Effective all hands support focuses on making life better for your customers. But it can also cause a shift in how you and your team think about and build your company.”

Zapier

9. Invest in digital Channels

With the money you don’t end up spending on events, you can double down on digital channels and/ or invest in some truly engaging digital experiences. Create an integrated experience when reaching out to prospects by adding more targeted ads and social media layers.

Also, consider putting budget into a piece of interactive content. Consider creating interactive top-of-funnel content, case studies, or sales demos where prospects can peruse through information at their own pace whenever they have time. The possibilities are limitless here and generally evergreen, so you have the opportunity to generate an ongoing return.  

10. Collect customer feedback

Feedbacks are a great way of conveying whether the customer likes your product or not. It helps you to view your product from a customer point of view and work on shortcomings, if any. 

Asking for feedback from your customers is a great way of customer engagement. It gives you an insight into what the customers think about your product and helps in developing a customer-centric business.

What are some of your proven strategies for customer engagement? Share with us, and we will share it with the masses!

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10+ Early Traction Growth Hacking Strategies For Startups!
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The Ultimate Guide To Customer Success Metrics

Customer success has grown beyond its simple origins to being an entire domain in itself. There are now a large number of metrics associated with it, especially for SAAS businesses. In this webinar, Dave Blake, Founder/CEO at ClientSuccess, Katie Rogers, VP of Customer Success at SalesLoft and Eric Boduch, Founder at Pendo provide a thorough introduction to the world of Customer Success metrics.

Key Takeaways:

Best practices with metrics:-

  1. Choose 2-3 per category.
  2. Discuss and get aligned with exec team.
  3. Develop data collection and reporting process.
  4. Baseline metrics & improve.
  5. Roll out to teams and company.
  6. Report weekly to internal teams.

Want to kickstart your product management career? Go for our ProductGeeks Product Management Course and become a 10X better product leader!

Natero helps SAAS companies with their customer success management

Customer Success relates to helping customers ‘succeed’ with the product – thereby increasing their lifetime value to the company. It has grown in importance both as a position and a domain amongst SAAS companies.

Natero is a be data-centric platform ,built specifically to meet the challenges of ‘Customer Success Managers’. It was founded on the premise that modern SaaS businesses need actionable data in the hands of Customer Success professionals.

Natero helps Customer Success Managers prevent churn, increase account expansion, and manage more customers with less effort.

 


Location : Mountain View, California, USA
About the founding team : Craig Soules ,CEO & Co-founder and GARTH GOODSON ,Founder & CTO


Craig has over a decade of experience working on databases, information retrieval, storage and distributed systems. He received his Ph.D. from Carnegie Mellon, and afterward spent 6 years at HP Labs leading research and development on a distributed database.

 

Garth has been building complex distributed systems for over 14 years.

After receiving his Ph.D. from Carnegie Mellon, Garth spent 8 years at NetApp as the founding member of the Advanced Technology Group within the CTO’s Office. While there, he spent his time researching, prototyping, and transferring new technologies to product. These topics ranged from Parallel NFS (pNFS), object-based content repositories, flash layout design, and policy-based management of data via tiering.

 


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