How To Create An Online Course? Step By Step Process!

Hey folks! today’s thread is about “What are the detailed steps to create an online course” I’m not going to confuse with so tech-related terms; instead, I will list steps which make wonders to online course creation 💃 #eLearning #Onlineclass #onlinecourse #creators #startup
Step 1: Identify Goals (Understanding what skills or knowledge your learners need to gain will help you design an effective course.) Step 2: Gather Content (you’ll need to gather the information, images, logos, reference documents, and webpages you’ll use to build it.)
Step 3: Storyboard (is a really creative piece of the process, where you’ll organize information, brainstorm the interactions and knowledge checks, and generally figure out how you’ll present content to learners)
Step 4: Build a Prototype (basic version of your course, using an e-learning authoring tool, such as Articulate Storyline or Studio. This helps you to analyze where you can improve)
Step 5: Get Feedback, Tweak, finalize (Share your prototype after getting NDA with higher authoritative and ask for their comments. You can also have words with different heads in the same niche)
Step 6: Get the Course to Learners (you’ll need a learning management system (LMS) that can deliver and track e-learning activity or basically marketing!)
Step 7: Measure Your Success (Measuring the success of your course is an important final step. There are tons of great approaches to measuring your course’s success, from low-tech paper surveys to data-driven investigations of ROI and performance improvements.)
This is the head-shot informative to focus on, eventually your online courses will boom up in no day! #business #ecommerce #startupnetflix #hustler #businesstips

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

Read more posts on Online Learning and Digital Education here. For podcasts, click here!

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Five Ways To Market Your Business Online

Ways to market your business online. If you are a #smallbusiness owner and thinking of starting online. You should read this thread. #Thread #startup #onlinebusiness #DigitalMarketing
1/5. Invest in #webdev Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers.
2/5. Use Search Engine Marketing and Optimization Your company website will become associated with the keywords used to find your services with a strong #SEO strategy. This increases your chances of being the company an individual chooses to work with after searching online.
3/5. Affiliate and Associate Programs With an #AffiliateMarketing program, people who believe in your company can share your information and grow your market on a commission-based platform.
4/5. Hold #contests and #Giveaways People love contests and giveaways. Anytime you can encourage promotion from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.
5/5. Maintain a #Blog Your blog should be used for several reasons, including allowing you to consistently post new keywords and optimize your search engine strategy.

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

What are the other methods you implemented to market your business online? Share with us and we’ll share it with the masses!

Read more posts on Entrepreneurship and Leadership here. For podcasts, click here!

Top 20 Digital Marketing Blogs to Follow in 2021

Here’s a quick, comprehensive list of top digital marketing blogs that you can consider for this year!

MOZ

Nurtured by Rand Fishkin and Gillian Muessig, Moz has grown up to be the best resort for all our SEO issues. It is a ray of hope for many novices and trained professionals as one can always learn. Moz has launched many SEO tools, of which some of them are accessible to everyone. It has changed the outlook towards not so talked about SEO genre of digital marketing. The founders of Moz came up with the unique idea of Whiteboard Fridays, where their experts teach how to boost SEO strategies. The super informative, easily comprehensible and ready to apply strategies of Moz make it an integral part of all those individuals thriving to garner better SEO’s.

HUBSPOT

HubSpot is one of the famous websites that has never failed to make its place in the top 20 digital marketing blogs list. Founded in the year 2005 by Brian Halligan and Dharmesh Shah, this company has soared high on the charts of growth. It acts as a plethora of information for all those interested in marketing, customer service and sales. HubSpot is the one that successfully invented the inbound marketing technique. Its blogs are full of valuable insights for each one interested. People at HubSpot aim to deliver what is not just best for the business but also for the customers. 

NEIL PATEL DIGITAL

Founded by Neil Patel himself, his blogs are of great help to each one. He has received praiseworthy words from the president of the United States, The House of Representatives, and The United Nations for his commendable work. Neil has helped renowned companies like Google and eBay to grow high. But he strongly believes that it is even more satisfying to help small businesses grow. His blogs compile a variety of knowledge that he happens to gather, mostly from his own experiences.  His blogs are the perfect place to learn about email marketing and content marketing.

ECONSULTANCY

Econsultancy is a name long established in the field of digital marketing blogs. the company, which initially started as an online community, but now has grown into a renowned space for digital marketing. Its blogs feature innovative ideas to flourish businesses and aid them in making huge revenues digitally. It has a great team that works at its optimum for the benefit of its customers. 

[Also Read: Growth Strategy – A Comprehensive Guide!]

UNBOUNCE

Unbounce is regarded to be the best landing page platforms for more than 15000 brands. At Unbounce, the business of conversion is highly valued. Conversion intelligence aims at pairing our knowledge with AI. In simple words, it is an amalgamation of our know-how of the business further by the machines. Blogs of Unbounce are in fluid language and mainly target the global youth. 

SOCIAL SAMOSA

Social Samosa, as the name suggests, aims at helping a business expand through the roads of social media. Founded on the Indian soil in the year 2011 by Ankita Gaba and Aditya Gaba, its blogs are one of the most talked about. The blogs of social samosa review and analyze campaigns done by various brands. Their reviews help the new entrepreneurs to learn the dos and don’ts of social media campaigns. It also interviews eminent personalities from the digital world who provide us with the tips and tools of enhancing our digital marketing strategy through social media.

CAMPAIGN

Campaign is another Indian digital marketing blog that has made its place on the so-called ‘top list’. Established in the year 2007, the agenda of Campaign is to act as a powerhouse for the digital marketers. Its blogs act as a one-stop-shop for all the latest trends of digital marketing. Just like Campaign Asia, Campaign India blogs act as an authentic source for all the latest news. 

CONTENT MARKETING INSTITUTE

In today’s time, when digital marketing is getting all the attention, it is very important to create resourceful and beneficial content, not just for the business but for the customers too. This is the exact idea behind the Content Marketing Institute founded by Joe Pulizzi. 

Blogs of CMI are full of insights for marketers. It trains and teaches enterprises how to generate and retain customers through multichannel storytelling. CMI has a storehouse of prominent writers who provide us with tips and analysis each day. Over the period of time, it has become a go-to place for all those eager to know and learn the content marketing business. 

[Also Read: 10+ Early Traction Growth Hacking Strategies For Startups!]

CONVINCE AND CONVERT

Founded by Jay Baer in 2008, Convince And Convert is the best we have in the field of Digital Marketing blogs. You got a doubt regarding your business strategies for digital marketing? You’ve got Convince And Content just a click away to walk you through. Yes, this firm has helped other enterprises to grow to their optimum. This consultancy uses in-depth research to give its users the best strategy according to their needs. This has not just restricted itself to publishing blogs, but it also includes a variety of podcasts and e-magazines.

At Convince And Convert, their blogs are lucid to comprehend, and their strategies can be readily applied in the market.

BACKLINKO

If you know Brian Dean, then there’s no need to mention what they do at Backlinko. Yes, you got that right. Fathered by the globally famous SEO expert, Backlinko emphasizes on helping marketers to grow their business and SEO strategies rapidly. His blogs are brimming with actionable tips, strategies and techniques, which brings to its readers great SEO. Without any second thoughts, Backlinko is the best digital marketing blog globally.

SOCIAL BEAT

Social Beat is one of the topmost digital marketing blogs of India, which is globally well known. Jointly co-founded by Suneil Chawla and Vikas Chawla is one of the fastest-growing digital marketing companies in India. They mainly cater to the digital marketers and CMO’s who want to make a mark in the world of digital marketing. Their blogs are something you can look up to whenever a doubt pops up in your mind concerning your digital strategies. They not just have a variety of strategies but also help you in knowing which one will work best for you. 

SEARCH ENGINE WATCH

As the name hints, Search Engine Watch deals with all things related to search engines, be it SEO or Content. Its blogs act as a comprehensive guide for digital marketers as it deals in detail with SEO trends, Content and PPC marketing. It guides the owner on improving their visibility.

[Also Read: Subtle Process of Customer Acquisition]

MARKETING LAND

Marketing Land blogs is the best platform to know the latest trends and news of the digital marketing industry. They are very thorough with all the aspects of the digital marketing industry, and their blogs bring to us the ideas, knowledge and strategies they possess.  

They have not restricted themselves just to digital marketing, but their blogs also deal with email marketing and many more. 

SEARCH ENGINE JOURNAL

Search Engine Journal deals with the latest news and trends related to SEO, and it also provides valuable advice of the industries’ best’. Apart from being a patent SEO blog, there is much more to it. At SEJ, you get a plateful of information on Content, PPC and social media. It has the latest algorithm updates and makes sure that you use the best practice.

SEMRUSH BLOG

SEMRush is one of the best Search Engine Marketing tools available in the market. It publishes blogs that are of great importance and information. It covers a wide range of topics ranging from digital marketing strategies to how to boost your SEO.

AHREFS

The Ahrefs Blog is yet another blog that deals with tools and techniques for boosting SEO. Their content is useful for both the novices and old players of the digital market. Their blogs come in handy for everyone, and they are mostly in the forms of videos which makes it interesting for the reader turned listener. 

[Also Read: What Stripe Looks For In A Product Manager?]

OCCAM’S RAZOR

Occam’s Razor is a blogging page started by Avinash Kaushik, who is a man of great knowledge and claims. He is the author of two best-selling books Web Analytics2.0 and Web Analytics An Hour A Day. His blogs are full of his experiences and what he has learned in all these years. 

SEVEN FIGURE AGENCY

John Nelson is the face behind one of the fastest-growing global digital marketing blogs. His blogs are useful insights as they come with the first-hand experience. He has seen his own share of failure and very well knows what one should not do. His experiences and short videos that he makes on client case studies have proved to be efficient in helping many.

THINK WITH GOOGLE

Think With Google cannot be labelled as a blog, but the type of content it has is a must-read for all online marketers. This page has all of Google’s latest thinking and tools, which help in knowing the emerging trends. 

DIGITAL VIDYA

As the name suggests, Digital Vidya is one of those few platforms which provides digital marketing courses in India. It is a go-to place for all those who are either planning to start a Facebook page or Instagram handle and garner the attention of people. Its blogs are a step-by-step guide for all digital platforms. Apart from this, it has also done case studies on industries that have helped similar industries to learn and grow.

After the vast analysis of the topmost digital marketing blogs present globally, one can remark that they teach marketing in brand new, unexplored and fresh ways – where people don’t just think restricting their knowledge to themselves, but rather, they share it with the globe and aid them in knowing what to do and what not to do. 

In today’s digitalized era, if you have the determination, zeal and desire to take your business to new heights, there are people eagerly waiting to help you. And the best part is not all of these are paid, so you save a lot while you learn tons!

Product Management | Entrepreneurship | Growth & Marketing

Bridging The Gap: Meet The Duo Reviving Digital Learning Experience In Government Schools!

Which school did you attend? Was it that big posh convent type or just another Vidyalaya?

Either way, many of us didn’t realize how privileged we were to get the basic and higher education, unlike many children.

On top of that, covid-19 messed a lot!!

65% of India’s 250 million children study in public schools, and many of these are not yet ready for the digital world — for digital learning.

When Abhishek Dubey and Rishi Raj realized the points where the Indian education system was falling, they decided to do something together to fix it.

The duo knew how much technology could impact and change the entire education sphere, and they wanted to do something along the same line. They started Muskaan Dreams in 2017 to bridge this digital gap by equipping classrooms and teachers with ways to be future-ready. 

“I was born and brought up in a very small village. I did my initial schooling at a government school, and a few years later, when my family moved to the city, I was put in a private school. That’s when I realized the huge gap between government and private schools. I noticed the inequality, and I wanted to bridge that gap. So when I went to college, I decided to do something for the community. So I came up with the idea of Muskaan Dreams. The idea was basically to solve the societal challenge in education. I realized how technology can change the way we learn and how it can reach the last mile learners. Our vision was to empower the educators, the system, and the technology to improve the learning experience of the children. That’s how, in 2017, Muskaan Dreams started with one school as a pilot model, and today, we are working with a hundred plus schools” says Abhishek, co-founder of Muskaan Dreams.

Muskaan Dreams is a social impact nonprofit organization that works to bridge the digital divide in Government schools by empowering teachers with technology.

They work with the government to build digital highways for public schools – by enabling digital infrastructure inside classrooms. Parallelly, their army of tech volunteers helps teachers use these digital resources and tools to improve the learning experience for their students. 

Work highlights:

  1. Enabling digital learning by providing digital infrastructure in schools
  2. Capacity building of teachers on using digital tools
  3. Helping teachers in community engagement digitally
  4. Accessing technology in making learning enjoyable, reachable and accessible to children

“Our core focus is to enable teachers to use digital infrastructure instead of just putting hardware in school. We have seen many times that people under CSR and government projects had installed hardware in schools, but teachers have stopped using it after some time because they are not really tech-savvy, and they had zero assistance in case of any issue.  We help teachers to enable existing digital infra in schools and also ensure effective usage for six months. Our tech volunteer’s army ensures smooth operations on the ground,” Abhishek further continues.

So far, the duo managed to achieve the following milestones:

  1. Reached out to 20k+ students in 100+ public schools through their Digital Shiksha project. 
  2. Reached 1.5 lac parents and teachers in covid-19 crisis through their VFS project to create awareness among children, parents and teachers.
  3. Connected children with local teachers on WhatsApp and collected their feedback to improve program delivery. 
  4. Built 100+ digital classrooms 
  5. Got listed in Forbes 30 Under 30, 2019
  6. Got appreciation by Hon’ble President & Vice president of India.

They further aim to improve the learning experience of children in government schools by continuing to build the digital capacity of schools and teachers. 

Abhishek concludes by saying:

“There are so many nonprofit organizations in India that are working with so much professionalism. They have a lot of opportunities for the youth or innovators who are actually passionate to solve the problems. There are ‘n’ number of challenges in this world, and till the time you have challenges, you will have opportunities because opportunities are born from challenges. As they say, there is a silver lining in everything. Having said that, the sector needs more innovators, more young minds who can solve these problems that require a lot of skill sets.

65% of India’s 250 million children study in public schools, and many of these are not yet ready for the digital world — for digital learning.

But let me tell you all, the biggest thing is satisfaction and empathy. And when you work with an organization that is working towards making an impact, you feel more satisfied because you are doing something. Because you know that you are here with a purpose, you are here to do something good for the people and society. So that’s what is the role of every individual coming into play. That’s how you can try to make an impact. And you don’t have to start your own organization to change the world, and you just have to be a part. And trust me, there is a lot of growth.

Talking about growth opportunities in the development sector, I think this sector is multi-faceted and is moving towards a more professional, more structured, and more scalable approach, just like for-profit organizations. This makes a lot of sense for the youth to be a part of this sector as it is creating a lot of opportunities, and as I mentioned, the growth is very high. And I am talking not just in terms of career growth but also economic and social growth. Because when you work with a nonprofit, you get more exposure, you are able to solve such complex problems. And it is very different from the corporate sector.

65% of India’s 250 million children study in public schools, and many of these are not yet ready for the digital world — for digital learning.
Making digital learning easier

I think that there are a lot of opportunities here. You just have to identify the right organization and issues that you feel strongly about. The first step is to determine what kind of path your career will take because it is very important. You need to think about why I am doing what I am doing today. What’s the purpose behind my work, what kind of environment are we looking for, what is our core background, do we have something in our mind to do something big for our community, or do we just want to earn more money from the for-profit sector. Of Course, money is a very important part of our lives, but I think that if we talk about today’s world, the relevance of humans is in question.

Earlier, the development sector was seen as social work, without any income, and people were working part-time just on the weekends. But now people are working full time and also getting good salaries. Today, it’s no longer needed to sacrifice legitimate personal desires to make a difference because now the development sector is giving a good salary. They are giving all the functionalities and opportunities that for-profit business gives. 

In the end, I would just say that if you are passionate about problem-solving, if you really want to make an impact or at least be a part of it, if you feel that there are a lot of issues in the society that needs to be bridged, then this is the right place for you!”

Stay tuned with NextBigWhat for more such inspiring and informative stories! #TowardsABetterWorld