Shoppers Stop onboards Accenture to boost digital space

  • Mumbai-based fashion retail chain Shoppers Stop has onboarded Accenture to drive the company’s digital transformation needs across multiple retail channels as well as move into an omni-channel retail model.
  • Shoppers Stop currently provides shopping through WhatsApp, website and phone applications.
  • Shoppers Stop currently has 84 departmental stores in 44 cities, along with 11 home concept stores, 130 beauty stores for products such as M.A.C., Estee Lauder, Smash Box and the likes.
[Via]

HMSI launches virtual showroom to offer 360-degree view, contactless delivery

  • HMSI launches virtual showroom to offer 360-degree view, contactless delivery.
  • Honda Motorcycle & Scooter in India on Monday launched Honda BigWing virtual showroom as part of its focus on the digital customer interface to offer contactless services in view of safety of customers amid the Covid-19 pandemic.
  • The digital showroom offers customers 360-degree virtual product demo, online documentation, direct-to-home delivery and virtual chat support, among other features, HMSI said in a release.
[Via]

OKEx launches NFT marketplace and DeFi dashboard in India

  • The platform will feature two core products: NFT marketplace and DeFi dashboard.
  • According to the company, which has more than 20 million users globally, the NFT marketplace will be an end-to-end NFT platform on which users can buy, sell and trade NFTs directly, with zero fees paid out to OKEx.
  • The NFT space exploded earlier this year after digital artist Mike Winkelmann aka Beeple sold an NFT for $69 million in March 2021.
[Via]

5 Tips To Win (And Satisfy) More Customers!

Customer satisfaction is one important factor that businesses need to focus on. Here are 5 tips that can help you in satisfying and winning more customers!

1. Improve how you measure customer service:- You can use net promoter score or customer satisfaction score or through tracking business metrics which matters most to you.
2. Speed up response time:- If your customers are having any problem then they will need the solution as soon as possible. Faster the response, more will be the customer satisfaction.
3. Create a customer centric culture:- Make your whole team customer centric. Make each and every department to think about customers first.Customer-centric companies are more profitable and enjoy better work cultures.
4.Get creative on social media:- It’s the best way to connect with your customers, to interact in a better way. It is necessary for brand awareness also.
5.Provide the value:- This is the most important goal, whatever product or service you are providing must be able to add value to your customers which can retain them for long term. Give them a unique reason to stay with you for long.

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

Read more posts on Growth and Marketing here. For podcasts, click here!

ALSO READ:
#StartupResources: How To Make It As A Solo Founder?
#LeadershipDevelopment: What Great Leaders Should Do (And What They Should Not!)
#StartupResources: Tips To Stay Organized And Productive!
Why You Shouldn’t Raise Too Much Capital Before Finding Your Product Market Fit?

13 Tips & Examples To Craft A Perfect Headline!

80% of readers only scan headlines. This makes headlines a magnet for eyeballs. Here are 13 tips and examples to craft a perfect headline 🧵
1. Use Numbers or Data Numbers are brain candy. It automatically helps us visualize context and organize info. And pro tip: odd numbers work best. Example: 7 Copywriting Tips to Turn Scanners Into Readers
2. Use A Rationale This means nothing more than giving a good reason for why an action should be completed. That reason should be value-driven, so they’re urged to click. Example: 9 Uncovered Secrets to Boost Your Site’s SEO
3. Rhyme A conducted study showed that “Rhyme as Reason” was rated as more likable, trustworthy, original, memorable, and persuasive. Example: Delightfully Capable. Surprisingly Affordable. (h/t Apple)
4. Use Alliteration Alliteration is the repetition of the same sound in a series of words. It’s poetic like fashion makes it easy to remember. Example: Don’t Dream it. Drive it. (h/t Jaguar)
5. Avoid Sound Smart Adjectives Using sound smart adjectives doesn’t make you sound smart. Consumers can read right through the BS. Bad Example: 7 efficacious copywriting tips. Good example: 7 persuasive copywriting tips.
6. Offer A Test It’s nearly irresistible to pass up a challenge. That makes using offering a test a clickable headline. Example: Does your site pass the SEO test?
7. Drop a Hint When we’re hit with a cliffhanger — we’re intrigued. We naturally want to know the answer. This works for headlines too. Example: This Instagram Ad Secret Dropped Conversation Rates by 20%
8. Share Your Experience People connect with people. Sharing your experience is a great way to connect with your audience and build trust. Example: What I learned about going viral after writing 50 Twitter threads.
9. First 3 Words. And Last 3 Words. Because people are scanners, the first 3 words and the last 3 words are the most important. Start with a punch. And end with one too. Example: (7 Facebook Ads) That I Used (To Increase Sales)
10. Get To The Point Don’t waste any words. Wasted words equal wasted time. Start with a keyword. Then get to the point. Example: Better soles. Stronger feet.
11. Open-Ended Questions Open-Ended questions spark discussion. Perfect for creating an engaged audience. Example: Is it a good idea to invest in Bitcoin?
12. Close-Ended Questions On the other hand, close-ended questions spark curiosity. Example: Did you invest in Bitcoin too late?
13. Problem. Solution. Address the problem. Express the solution. Example: Your sale page doesn’t convert. Here’s how to fix that.
Would this help you? – marketing breakdowns – copywriting tips – how-tos – growth strategies – campaign dissection If so, follow @alexgarcia_atx 🙂 I drink too much coffee and spend too much time on the internet to write valuable marketing threads for yah. I promise.
TL;DR 1. Use Numbers 2. Rationale 3. Rhyme 4. Alliteration 5. Avoid “Sound Smart” Adjectives 6. Offer A Test 7. Drop a hint 8. Share your experience 9. First 3 & last 3 words matter 10. Get to the point 11. Open-ended questions 12. Closed-ended questions 13. Problem. Solution.

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

Read more posts on Growth and Marketing here. For podcasts, click here!

ALSO READ:
#StartupResources: How To Make It As A Solo Founder?
#LeadershipDevelopment: What Great Leaders Should Do (And What They Should Not!)
#StartupResources: Tips To Stay Organized And Productive!
Why You Shouldn’t Raise Too Much Capital Before Finding Your Product Market Fit?

Real Life Case Studies: 6 Websites To Help You Learn Marketing From!

In between several courses and ebooks that are available online to learn from, here are 6 websites to learn marketing – all via real life case studies.

6 Kickass Websites to Help You Learn Marketing Through Real Life Case Studies 🧵👇 #MarketingTwitter
Thank you for exploring, do follow these amazing websites and get marketing insights. Follow @FuelerHQ for more amazing threads.

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

Read more posts on Entrepreneurship and Marketing here. For podcasts, click here!

ALSO READ:
#StartupResources: How To Make It As A Solo Founder?
#LeadershipDevelopment: What Great Leaders Should Do (And What They Should Not!)
#StartupResources: Tips To Stay Organized And Productive!
Why You Shouldn’t Raise Too Much Capital Before Finding Your Product Market Fit?

5 Proven Ways To Grab People’s Attention With Your Email Subject Lines!

5 proven ways to grab people’s attention with your email subject lines. #Thread When you first met your significant other, what was the attraction? I bet you’re smiling now. Exactly the point I’m about to drive.
Something attracted you to them, right? Now, imagine you scrolling through your mail, and boom! A headline catches your attention, what do you do? You open the email! Yes, that’s the feeling I want you to give your reader.
Let’s get right into it: 1. Introduce a bit of mystery! Why do you think people watch such movies? It’s because they like to have a thrill about what’s going to happen next. Are you getting it now? 🎬
2. Use the “Fear of missing out” tactic. Let me ask you, how do you feel when you receive an email from your favorite online store that sales ends in 30 mins? Yes, that is it! *nods*
3. Leave out words that scream “Hey I’m trying to make a sale” Here’s why; people generally don’t like to receive promotional emails. They like to be educated, to be informed! Don’t you get it? 😱 Write a promotional subject line, and you’ll lose them at Hello! 😞
4. Trigger an emotion! See what I did at the beginning of this thread? Forget hard guy, human beings are emotional people. A study says that over 50% of human beings make decisions based on emotions. You now see why?
5. Include their first name in the subject line. This makes them feel like they’re getting a mail from someone who knows them. An automation should do this for you🙅
Bonus: Avoid lengthy subject lines!🙆 Incase you didn’t know, a good number of people receive their emails on their phones, so there’s a high chance some parts of the subject line will break off. You want to make a good first contact.
Now tell me, do you feel like an email marketing expert with these tips? Drop a comment if they are helpful, I’ll really love to read from you 🤲🥺

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

What are some of the other great email subject lines that you like? Share with us and we’ll share it with the masses!

Read more posts on Entrepreneurship and Leadership here. For podcasts, click here!

10 Great Customer Engagement Strategies For Your Business

Customer satisfaction is the key to any successful business, and customer engagement strategies help the same. The interaction or ‘engagement’ between the customer and the brand as we label it here is done in multiple ways. It is a process that has developed over time. 

Well planned strategies take customer engagement from reactive to proactive. They must incorporate two major ideas — the first being how your brand interacts with its customers and the quality of such interactions. Mere acquisition of customers is not sufficient, so secondly, it is also significant to actively engage with your base.

Advantages of customer engagement strategies:

When you engage with your customers, it is more than just fulfilling your business agenda. You form a bond with them, a bond that is not restricted to giving and taking of products, but rather more of emotional relation. 

Just like low budget movies with good stories that earn great profits solely on the basis of mouth publicity similarly, word of mouth is equally important for small businesses that cannot invest much in advertising.

It might sound weird and obviously outdated, but “words matter the most”. Even today, word of mouth is of prime importance and assurance in the time of reviews and ratings. The care and tenderness with which you handle your customer relations reflect in the referrals your customer makes to their family and friends. The strategies mentioned below are surely going to assist you in enhancing your customer engagement.

10 customer engagement strategies for your business:

1. Creating custom content 

You have a variety of customers, and their needs, wants, and desires vary. So it is equally important to cater to each one of them. Custom content is the key to it, but what does the term actually mean?

We do talk a lot about content marketing. But what about the customers we already have? This is where the idea of custom content marketing hops in. Custom content is tailored to engage with the ‘existing customers’.

“78% of CMOs think custom content is the future of marketing. And 61% of buying decisions are influenced by custom content.”

Demand Centric

2. Rewarding the customers

No matter how old we grow, the thought of rewards always excites us, be it in any way. Suitably rewarding your customers is a great way to maintain their loyalty towards your business. Weird, but true, customers feel happy when you reward them for spending their money.

Rewarding your customers must top the list of your loyalty programs. In fact, a lot many businesses also hire a team just for designing their loyalty programs. 

It might sound expensive to some of you, but a little expense to retain your customers does no harm.

3. Implement in-product messaging

Apart from email marketing, in-product messaging can also be a great option to communicate with your audience. In-product messages are highly targeted and are influential in helping new customers get acquainted with the product. 

The main aim of using this feature is to enhance customer engagement and motivate them to use your products more.

4. Personalise user experience

Personalisation is the new way of showing that you care for your customers ― that their presence matters and is valued. From Myntra personalising the recommended products we see to Netflix suggesting shows we would like based on our watch history, all the major brands are rolling it off pretty well.

“72% of consumers only engage with marketing messages that are customised to their specific interests. And 80% of those who classify themselves as frequent shoppers say they only shop with brands who personalise their experience.”

SmarterHQ

5. Re-engage

In the world where nothing remains constant, at one moment you might be delighted with the number of customers you have and in the next moment highly shocked with their sudden disappearance. There might come a moment when they cease to use your products. Such customers are labelled as churned customers, and they should top the list of your priority because they have used your product, service or app at some point ― and might need it again.

All you need to do is decode why they stopped using your product or service and make efforts to bring them back. Re-engaging is a great way of dealing with this problem. Establish your connection with lost users via emails and make them realise their importance. Doesn’t everyone love to be treated as ‘special’?

6. Investing in analytics tools

These days customer engagement can be easily evaluated well with analytics tools. The data obtained from these tools can be used to build a dashboard with various pointers, like the features used by a certain group of people or how long aṣ user goes on with your app or product before discontinuing.

The data collected helps you in knowing and analysing the performance of your product or service in both ways, good and bad — this further aids in building new strategies.

7. Take help power users

Each brand has a group of highly engaged individuals who intend to become product champions for its company. You should always keep such people very close and very prioritised as their opinions matter the most. Their views regarding your product can either make it a great success or a bad failure. Keep a tap on their demands and requirements.

8. All hands support

All hands support is an innovative way of engaging all your company’s employees ― from developers to product managers to the sales team ― in supporting the customers.

This technique boosts growth in many companies by keeping their entire team in contact with their customers’ needs, wants, desires, and pains.

“Effective all hands support focuses on making life better for your customers. But it can also cause a shift in how you and your team think about and build your company.”

Zapier

9. Invest in digital Channels

With the money you don’t end up spending on events, you can double down on digital channels and/ or invest in some truly engaging digital experiences. Create an integrated experience when reaching out to prospects by adding more targeted ads and social media layers.

Also, consider putting budget into a piece of interactive content. Consider creating interactive top-of-funnel content, case studies, or sales demos where prospects can peruse through information at their own pace whenever they have time. The possibilities are limitless here and generally evergreen, so you have the opportunity to generate an ongoing return.  

10. Collect customer feedback

Feedbacks are a great way of conveying whether the customer likes your product or not. It helps you to view your product from a customer point of view and work on shortcomings, if any. 

Asking for feedback from your customers is a great way of customer engagement. It gives you an insight into what the customers think about your product and helps in developing a customer-centric business.

What are some of your proven strategies for customer engagement? Share with us, and we will share it with the masses!

ALSO READ:
10+ Early Traction Growth Hacking Strategies For Startups!
Subtle Process of Customer Acquisition
Growth Strategy – A Comprehensive Guide!

Five Ways To Market Your Business Online

Ways to market your business online. If you are a #smallbusiness owner and thinking of starting online. You should read this thread. #Thread #startup #onlinebusiness #DigitalMarketing
1/5. Invest in #webdev Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers.
2/5. Use Search Engine Marketing and Optimization Your company website will become associated with the keywords used to find your services with a strong #SEO strategy. This increases your chances of being the company an individual chooses to work with after searching online.
3/5. Affiliate and Associate Programs With an #AffiliateMarketing program, people who believe in your company can share your information and grow your market on a commission-based platform.
4/5. Hold #contests and #Giveaways People love contests and giveaways. Anytime you can encourage promotion from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.
5/5. Maintain a #Blog Your blog should be used for several reasons, including allowing you to consistently post new keywords and optimize your search engine strategy.

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

What are the other methods you implemented to market your business online? Share with us and we’ll share it with the masses!

Read more posts on Entrepreneurship and Leadership here. For podcasts, click here!

Top 20 Digital Marketing Blogs to Follow in 2021

Here’s a quick, comprehensive list of top digital marketing blogs that you can consider for this year!

MOZ

Nurtured by Rand Fishkin and Gillian Muessig, Moz has grown up to be the best resort for all our SEO issues. It is a ray of hope for many novices and trained professionals as one can always learn. Moz has launched many SEO tools, of which some of them are accessible to everyone. It has changed the outlook towards not so talked about SEO genre of digital marketing. The founders of Moz came up with the unique idea of Whiteboard Fridays, where their experts teach how to boost SEO strategies. The super informative, easily comprehensible and ready to apply strategies of Moz make it an integral part of all those individuals thriving to garner better SEO’s.

HUBSPOT

HubSpot is one of the famous websites that has never failed to make its place in the top 20 digital marketing blogs list. Founded in the year 2005 by Brian Halligan and Dharmesh Shah, this company has soared high on the charts of growth. It acts as a plethora of information for all those interested in marketing, customer service and sales. HubSpot is the one that successfully invented the inbound marketing technique. Its blogs are full of valuable insights for each one interested. People at HubSpot aim to deliver what is not just best for the business but also for the customers. 

NEIL PATEL DIGITAL

Founded by Neil Patel himself, his blogs are of great help to each one. He has received praiseworthy words from the president of the United States, The House of Representatives, and The United Nations for his commendable work. Neil has helped renowned companies like Google and eBay to grow high. But he strongly believes that it is even more satisfying to help small businesses grow. His blogs compile a variety of knowledge that he happens to gather, mostly from his own experiences.  His blogs are the perfect place to learn about email marketing and content marketing.

ECONSULTANCY

Econsultancy is a name long established in the field of digital marketing blogs. the company, which initially started as an online community, but now has grown into a renowned space for digital marketing. Its blogs feature innovative ideas to flourish businesses and aid them in making huge revenues digitally. It has a great team that works at its optimum for the benefit of its customers. 

[Also Read: Growth Strategy – A Comprehensive Guide!]

UNBOUNCE

Unbounce is regarded to be the best landing page platforms for more than 15000 brands. At Unbounce, the business of conversion is highly valued. Conversion intelligence aims at pairing our knowledge with AI. In simple words, it is an amalgamation of our know-how of the business further by the machines. Blogs of Unbounce are in fluid language and mainly target the global youth. 

SOCIAL SAMOSA

Social Samosa, as the name suggests, aims at helping a business expand through the roads of social media. Founded on the Indian soil in the year 2011 by Ankita Gaba and Aditya Gaba, its blogs are one of the most talked about. The blogs of social samosa review and analyze campaigns done by various brands. Their reviews help the new entrepreneurs to learn the dos and don’ts of social media campaigns. It also interviews eminent personalities from the digital world who provide us with the tips and tools of enhancing our digital marketing strategy through social media.

CAMPAIGN

Campaign is another Indian digital marketing blog that has made its place on the so-called ‘top list’. Established in the year 2007, the agenda of Campaign is to act as a powerhouse for the digital marketers. Its blogs act as a one-stop-shop for all the latest trends of digital marketing. Just like Campaign Asia, Campaign India blogs act as an authentic source for all the latest news. 

CONTENT MARKETING INSTITUTE

In today’s time, when digital marketing is getting all the attention, it is very important to create resourceful and beneficial content, not just for the business but for the customers too. This is the exact idea behind the Content Marketing Institute founded by Joe Pulizzi. 

Blogs of CMI are full of insights for marketers. It trains and teaches enterprises how to generate and retain customers through multichannel storytelling. CMI has a storehouse of prominent writers who provide us with tips and analysis each day. Over the period of time, it has become a go-to place for all those eager to know and learn the content marketing business. 

[Also Read: 10+ Early Traction Growth Hacking Strategies For Startups!]

CONVINCE AND CONVERT

Founded by Jay Baer in 2008, Convince And Convert is the best we have in the field of Digital Marketing blogs. You got a doubt regarding your business strategies for digital marketing? You’ve got Convince And Content just a click away to walk you through. Yes, this firm has helped other enterprises to grow to their optimum. This consultancy uses in-depth research to give its users the best strategy according to their needs. This has not just restricted itself to publishing blogs, but it also includes a variety of podcasts and e-magazines.

At Convince And Convert, their blogs are lucid to comprehend, and their strategies can be readily applied in the market.

BACKLINKO

If you know Brian Dean, then there’s no need to mention what they do at Backlinko. Yes, you got that right. Fathered by the globally famous SEO expert, Backlinko emphasizes on helping marketers to grow their business and SEO strategies rapidly. His blogs are brimming with actionable tips, strategies and techniques, which brings to its readers great SEO. Without any second thoughts, Backlinko is the best digital marketing blog globally.

SOCIAL BEAT

Social Beat is one of the topmost digital marketing blogs of India, which is globally well known. Jointly co-founded by Suneil Chawla and Vikas Chawla is one of the fastest-growing digital marketing companies in India. They mainly cater to the digital marketers and CMO’s who want to make a mark in the world of digital marketing. Their blogs are something you can look up to whenever a doubt pops up in your mind concerning your digital strategies. They not just have a variety of strategies but also help you in knowing which one will work best for you. 

SEARCH ENGINE WATCH

As the name hints, Search Engine Watch deals with all things related to search engines, be it SEO or Content. Its blogs act as a comprehensive guide for digital marketers as it deals in detail with SEO trends, Content and PPC marketing. It guides the owner on improving their visibility.

[Also Read: Subtle Process of Customer Acquisition]

MARKETING LAND

Marketing Land blogs is the best platform to know the latest trends and news of the digital marketing industry. They are very thorough with all the aspects of the digital marketing industry, and their blogs bring to us the ideas, knowledge and strategies they possess.  

They have not restricted themselves just to digital marketing, but their blogs also deal with email marketing and many more. 

SEARCH ENGINE JOURNAL

Search Engine Journal deals with the latest news and trends related to SEO, and it also provides valuable advice of the industries’ best’. Apart from being a patent SEO blog, there is much more to it. At SEJ, you get a plateful of information on Content, PPC and social media. It has the latest algorithm updates and makes sure that you use the best practice.

SEMRUSH BLOG

SEMRush is one of the best Search Engine Marketing tools available in the market. It publishes blogs that are of great importance and information. It covers a wide range of topics ranging from digital marketing strategies to how to boost your SEO.

AHREFS

The Ahrefs Blog is yet another blog that deals with tools and techniques for boosting SEO. Their content is useful for both the novices and old players of the digital market. Their blogs come in handy for everyone, and they are mostly in the forms of videos which makes it interesting for the reader turned listener. 

[Also Read: What Stripe Looks For In A Product Manager?]

OCCAM’S RAZOR

Occam’s Razor is a blogging page started by Avinash Kaushik, who is a man of great knowledge and claims. He is the author of two best-selling books Web Analytics2.0 and Web Analytics An Hour A Day. His blogs are full of his experiences and what he has learned in all these years. 

SEVEN FIGURE AGENCY

John Nelson is the face behind one of the fastest-growing global digital marketing blogs. His blogs are useful insights as they come with the first-hand experience. He has seen his own share of failure and very well knows what one should not do. His experiences and short videos that he makes on client case studies have proved to be efficient in helping many.

THINK WITH GOOGLE

Think With Google cannot be labelled as a blog, but the type of content it has is a must-read for all online marketers. This page has all of Google’s latest thinking and tools, which help in knowing the emerging trends. 

DIGITAL VIDYA

As the name suggests, Digital Vidya is one of those few platforms which provides digital marketing courses in India. It is a go-to place for all those who are either planning to start a Facebook page or Instagram handle and garner the attention of people. Its blogs are a step-by-step guide for all digital platforms. Apart from this, it has also done case studies on industries that have helped similar industries to learn and grow.

After the vast analysis of the topmost digital marketing blogs present globally, one can remark that they teach marketing in brand new, unexplored and fresh ways – where people don’t just think restricting their knowledge to themselves, but rather, they share it with the globe and aid them in knowing what to do and what not to do. 

In today’s digitalized era, if you have the determination, zeal and desire to take your business to new heights, there are people eagerly waiting to help you. And the best part is not all of these are paid, so you save a lot while you learn tons!

Product Management | Entrepreneurship | Growth & Marketing