Tag - email marketing

Digital marketing in Social Times – Where Your Focus Should Be

On July the 29th, I saw my Facebook wall inundated by a series of posts by friends around the world. The post in question was a 5 minute 21 second video created by British Airways. The sheer volume of shares compelled me to watch it, and multiple thoughts came together compelling me to write this...

The Fifth P of Marketing

Of course it's difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that . In fact we were all raised to stay away from real context. Brands were happy in their silo make...

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