What has Product Management got to do with Ecommerce?

Respect data and figure out capabilities to increase its efficiency across medium. Same users reaches you through multiple doors – Search, Paid Search, Social Media, Display, Emails etc. Unless you are able to gather his intent-cycle over a period, it will be impossible to have efficiency in marketing. Every 1% increment on top of funnel conversion may lead to 2X at its bottom.

Of SOPA, Sibal, SMS and Email SPAM

Wednesday 18th January 2012 will go down in history as the day Wikipedia and many other websites pages went black intentionally to protest against two bills in the USA, Stop…

How To Win Back Non-Responders [Email Marketing]

Former purchasers represent “low hanging fruit” in email marketing, as it is always less costly to reach out to former customers than it is to acquire new ones. By focusing on developing and maintaining a dialogue with subscribers—a dialogue in which the subscriber sets the terms—email marketers can re-engage subscribers who have been nonresponsive, and reap the benefits of increased sales.

101: How To Accurately Measure The Success Of Your Email Campaigns? [Part 1]

How do you know if your email marketing program is working? How can you tell if your electronic communications are actually having the impact you hoped for? Is the work you’re putting in worth the effort? Email metrics can help you determine the effectiveness of your communications and fine tune them to improve their efficiency.

Apollo Hospital Partners with Groupon India [PR]

PR: Apollo Hospitals, the leader in healthcare in Asia, ties-up with Groupon India to leverage the web based platform for spreading awareness about their medical service offerings. In keeping with…