Startups often stay in the state of ‘I am changing the world’ and while this is surely the right passion to have, it’s very important that they rub on the same passion while communicating with others. At Pi, we receive almost 25-35 emails daily from startup founders/companies (including email from...
Tag - email marketing
Email Delivery is an often neglected aspect of email marketing. You will find many free and paid tools that will help you send an email. You can easily upload a CSV file with email addresses, create an html email and send it using a SMTP server or even your regular outlook program. There are many...
Largest, Biggest and First – The Abusive Marketing Statements Startups Shouldn’t Use
Everyday we receive emails from newly found startup (and in some cases,ideas) claiming themselves to be either first or largest (in their category). Few startups call a feature as first of its kind (Yay! You can send messages in Marathi in our matrimony portal. This is first of its kind!) To me...
Online stores and ecommerce transactions are increasing steadily in India. Some call this the inflexion point in for the ecommerce industry. Many new ecommerce sites have been featured on Pluggd.in. However, 10 years after the dot com boom, getting the right mix of online channels to reach our...
Marketing a software product involves 'talking to' various audiences. It's easy to lose sight of this fact and spend a disproportionate amount of your resources to get that Techcrunch story that you think will propel you into instant traction. This 'vowel guide' should help your efforts stay...
Tremendous opportunity exists for a really focused and experienced email marketing solution and service provider in India to assist Indian Companies to utilize the high RoI channel as an effective marketing mix.
Email Marketing mix is still not being recognized by Indian Marketers, even though it delivers highest ROI among all media mixes.
Email marketing campaigns - brand marketers are prefering Twitter over Facebook.
Guerrilla Marketing Tip for Startups and Cash Strapped Small Businesses.