To get traction, you need to create it.
What makes growth hacking growth hacking? How different is it from traditional marketing?
The team also created a fake Facebook id (a beautiful girl) that got to a few good thousands of friends.
If you are a SAAS entrepreneur, optimizing each stage of the customer development funnel is extremely important. Plus, knowing when to optimize (and when to start thinking scale) is all the more important.
Did you know that Buffer used a very simple technique to enroll 100,000 users, in just 9 months? HelpScout got 36,733 subscribers on their email list by a simple technique?