Of team structure and improving decision-making in high growth companies: Announcing #GrowthTalkies speaker, Raahul (Dir of Engg, WebEngage)

The biggest difference between a normal org and a high-growth org is well, the pace of decision-making.

But how can you improve decision making when you have grown to a certain size and when teams often do not get to communicate better with each other.

Ladies and Gentlemen,

We are happy to announce the last session of #GrowthTalking Season 1 – with Raahul Seshadri, Director of Engg @WebEngage.

Raahul brings a very interesting mix of product and engg and has worked for global edtech company in the past. His workshop will cover the following topics:

  • How to define ownership model between product and engg teams
  • Engineering managers and when & why to have them
  • Technology choices
  • When to build vs. buy
  • Cost saving of building instead of buying
  • Early stage technologies and things to avoid

Topic: Of team structure and improving decision-making in high growth orgs
Date: Oct 10th | 5 PM
Ideal for: Founders, Product & Engg Leaders, App Developers and Growth Marketers
Register using the form below.

GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

Growth in the Times of Evolving App Ecosystem: Announcing the #GrowthTalkies AMA with Deepak Abbot

The app ecosystems are changing.

Thanks to Google and Apple (tax/policies), the app ecosystems are going through a major overhaul and it’s time to rethink (and redo) everything we know about the app ecosystem.

  • Is sideloading a good idea?
  • What about payments (and the Google/Apple tax)?
  • How can app developers/ founders evaluate this?
  • And a lot more on changing consumer behavior

And many more such questions.

Deepak Abbot is Ex-Sr VP of Product @Paytm and has handled product + growth roles at several companies.

We are at the last leg of GrowthTalkies Season 1 and happy to announce an AMA with Deepak Abbot.

Topic: Growth in the Times of Evolving App Ecosystem. AMA between Deepak and Ashish.
Date: Oct 10th | 4 PM
Ideal for: Founders, Product Leaders, App Developers and Growth Marketers
Register using the form below.


GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

Building Empathy as an Engineering Culture (for high-growth product orgs) | Announcing GrowthTalkies Speaker Raahul, Dir of Engg (WebEngage)

How can product businesses build empathy as a culture? How can engineers participate in growth in a meaningful way?

This week on GrowthTalkies, we bring you Raahul Seshadri, Director of Engg @WebEngage.

Raahul brings a very interesting mix of product and engg and has worked for global edtech company in the past. His workshop will cover the following topics:

The Empathy Struggle
1. Product <-> Engineering empathy for agility
2. Importance of the role of a technical architect and their characteristics – and why you need one
3. Giving a great growth opportunity to your best engineers even if you don’t seem to have “interesting” projects
4. Gradually building empathy by involving your best engineers in the “bigger picture”

Workshop Title: Building Empathy as an Engineering Culture (for high-growth product orgs) Date: Oct 3rd | 5 PM onwards.
Ideal for: Product Managers, Founders, Engg leaders

GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

Understanding User: Before and Beyond MAU / DAU [GrowthTalkies Workshop with Prashant Singh, Ex VP of Product @Paytm]

These days, there is quite a bit of madness around MAU/DAU among growth marketers, product managers and founders. And in between all of these, something really crucial gets missed out.

Understanding Users (as humans)
Their behaviors.
Their Motivations.

Welcome to this week’s GrowthTalkies, wherein Prashant Singh will help you get a better grip of your users and more so, from a very first principle thinking process.

Prashant Singh has over 15 years of experience with expertise in Product Management across domains such as consumer, mobile, FinTech, Social & AI. He has launched a number of apps with 50+ million downloads and one of his companies, Shifu, was acquired by Paytm in 2015.

Having worked on a product with as massive a scale – both in terms of product scope as well as teams – as Paytm, Prashant has some incredible insights to offer when it comes to understanding users.

Workshop Title: Understanding User: Before and Beyond MAU / DAU
Date: Oct 3rd | 4-5 PM onwards.
Ideal for: Product Managers, Founders, Marketers.

Also, we’d highly recommend this thread by Prashant on understanding user behavior.

GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

How leaky is my bucket? An Exclusive workshop for #GrowthMarketers by Himanshu, VP of Product @Gradeup #GrowthTalkies

A common problem faced by growth marketeers is optimizing deliverability alongside churn on various CRM channels like Push notification, web push and emails.

Since the users being added at top of the funnel via marketing/organic sources may be bursty, this can shake up the the no of tokens being delivered and thereby the deliverability via these channels. Along with impact on deliverability, you can get marked as spammy for these channels for ‘a larger percentage of these burst users that come in’.

The fun variation of leaky bucket (also used in areas like traffic shaping in computer networks ) can be transformed into an efficient working model that helps smoothen the flow of users to understand and manage deliverability and churn by looking at balancing them both.

An extremely actionable workshop by Himanshu Garg, VP of Growth @Gradeup.

Topic: How leaky is my bucket? #GrowthMarketing
Date: Sep 26th | 5 PM
Ideal for: Founders, Product Leaders and Growth Marketers

GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

OKRs for Product & Engineering teams : Announcing #GrowthTalkies Workshop by Vidya, Cofounder Fitbots

How does one define OKRs for high-growth teams? Especially across the teams which the company need to ensure they work towards a common goal?

Next up in #GrowthTalkies, a workshop by Vidya Santhanam, cofounder of Fitbots.

Topic: OKRs for Product & Engineering teams 
Date: Sep 26th | 4 PM
Ideal for: Founders, Product and Engg Leaders

Key takeaways from the workshop:

  • The ABCs of OKRs
  • How do you get an OKR roll-out right?
  • How to set OKRs for Product & Engineering teams

GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

SAAS Playbook: Learn from Gaurav of JustCall ($5mn ARR Bootstrapped startup) #GrowthTalkies

GrowthTalkies brings you extremely practical insights from the practitioners and this Sat, we have Gaurav Sharma of JustCall/Helpwise sharing his lessons from bootstrapping to $5mn ARR business.

Over the last 10 years of building, running, and investing in numerous B2B businesses – I noticed some common patterns & key factors that can influence your startup journey’s outcome.

While building JustCall, I made sure to take a note of every step that I took and how it impacted the business from 0 to $100K ARR, $100K to $1mil ARR, and $1mil to $5mil & beyond.

Using these learnings, I created a 20-step playbook for building a profitable bootstrapped SaaS business.

Gaurav

GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

Finding Product Market Fit: Thinking Models and Frameworks. Attend the #GrowthTalkies Workshop by Vikrama Dhiman (Head of Products at Gojek)

Mental models are frameworks that give people a representation of how the world works. To put it simply, mental models are a set of beliefs and ideas that we consciously or unconsciously form based on our experiences. They’re basically thinking tools—shortcuts for reasoning.

In the upcoming episode of #GrowthTalkies, learn how to go about finding product-market fit using different thinking models and frameworks, from the Head of Transport Products at Gojek, Vikrama Dhiman.

Date: Sep 19th (Saturday)
Time: 5 P.M.
Ideal for: Founders, Product and Growth professionals from the consumer as well as SAAS industries.


GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

Retention Marketing | A hands-on workshop by Soumyayan Roy #growthtalkies

A Harvard study found that a 5% increase in retention can boost your revenues by 95% In this episode of #growthtalkies learn more about What Retention marketing is and how you can implement it, from Soumyayan Roy, Head of CRM and Loyalty at GoIbibo.

Key takeaways from the workshop:

What is retention marketing and why is it so useful.
How to build retention into your startup/system.
How to use retention marketing to reduce marketing expenses and increase response.

GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

Product Management Mythbusting for Practitioners | Workshop by Anurag, Director of Product Management at Expedia #GrowthTalkies

Product Management is all about creating great experiences.

In the upcoming episode of #GrowthTalkies, learn about the Myths around the product management, from the Director of Product Management at Expedia, Anurag Gaggar.

Anurag will bring 13+ years of experience at some of India’s top product companies (like Expedia, Oyo, MMT) and share his top learnings in building products for consumer market.

His talk will cover some amazing anecdotes and myths around the Product he built and his journey.

Key takeaways from the workshop:

You will have answers to questions like:

  1. Should I be data-driven or gut-driven?
  2. How do I create referral program? How do I find micromoments of joy in the product?
  3. How do I do things that “ACTUALLY” scale?
    and a lot more!


GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

Cracking 4 pillars of growth: A #GrowthTalkies Workshop for early-mid stage startups [By Daman Soni]

Startups are hard and damn tough when you are attempting to build a rocketship.

#GrowthTalkies brings you clarity and super actionable workshops from India’s leading product and growth practitioners and this Sat, we have Daman Soni share extremely practical perspective on cracking four pillars of growth, i.e. organic, paid, product, partnerships.

Damandeep Soni is a senior advisor for startups in the marketing and growth aspects. Previously, he has served as the VP – Marketing @Milkbasket, & as CMO @Wecash. 

Date: Sep 5th (Sat)
When: 5 – 6 PM
Where: Zoom
Pricing: Free to attend (ends Sep 4) | The video post-workshop will be available for Rs. 499.
You can purchase access to workshop + video right away for Rs. 299 (no discount codes apply).

GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.

Scaling growth and retention: Actionable Lessons from Gaming Business #GrowthTalkies workshop with Bharat Bhatia of Junglee Games

Gaming businesses are all about retention and the upcoming episode of #GrowthTalkies brings you very practical and actionable lessons on scaling growth and retention from Junglee Games’ VP of Marketing, Bharat Bhatia.

Key takeaways from the workshop:

You will learn how to scale growth and retention across different stages:

For acquisition:

  • Creative strategy for acquisition – not numbers but the creative hooks
  • Automated journeys for FTUE (1st-time user experience)
  • Landing page AB tests

For retention:

  • Measuring and benchmarking cohort drops
  • Effect of tests on primary, secondary and tertiary metrics

Date: Sep 4th (Friday)
Time: 5 – 6 P.M.
Ideal for: Founders, Product and Growth professionals from the consumer as well as SAAS industries.
Pricing: Free to attend (ends Sep 3) | The video post-workshop will be available for Rs. 499.
You can purchase access to workshop + video right away for Rs. 299 (no discount codes apply).

How to bake growth and retention in your product: #GrowthTalkies with InMobi CPO, Chandra Vattikuti [Aug 28th]

Normal company: Growth, Retention and Product as three different silos. There is no regular interaction between these.

Great companies: Retention and Growth are baked into the product.

The struggle is to figure out how to be that great company?

Join us for an AMA (workshop-ish format) with Chandra Vattikuti, InMobi CPO.

When: August 28th
By: Chandra Vattikuti, CPO InMobi
Where: Zoom
Ideal for: Founders, Product Leaders, and Growth Marketers.

Free for first 100 participants.

#GrowthTalkies is an initiative by NextBigWhat and WebEngage, in order to bring actionable perspectives and insights from the product and growth leaders.

How to define your product narrative for Growth #GrowthTalkies Workshop [Aug 29]

Product narrative is one of the most overlooked aspects of product marketing, but if you are the one who is aiming for a product-led growth and retention – here is a workshop which will bring you actionable insights on defining product narrative.

By: Kanupriya Sindhu. Ex-VP, Product Marketing of Canvera
On: Aug 29th (Sat) | 5 – 6 PM IST.
Where: Zoom (register here)
For: Free for first 100 attendees (Rs. 499/ after that)
Ideal for: Founders, Product managers and Growth/Marketers.

Key takeaways from the workshop:

  1. How to build product narrative in both B2B and B2C world.
  2. How to craft your product narrative that connects with your audience.
  3. Via examples, you will see the impact of positive vs negative messaging for the same product.

#GrowthTalkies is an initiative by NextBigWhat and WebEngage, in order to bring actionable perspectives and insights from the product and growth leaders.

Announcing #GrowthTalkies: It’s time to grow and amplify retention strategy #MarTech

There was a time when startups were growing mindlessly, without worrying too much about LTV. But then, Covid happened and a lot of equations have fallen into place.

The sane product and marketing leaders are looking for ways to grow in a meaningful manner and amplify the retention strategies.

Meet #GrowthTalkies, 8-weeks program on growth and retention wherein we bring you actionable growth and product advice from some of the best product minds in the country.

Every Fri and Saturday at your chai time, i.e. 5 PM. We will bring you some of the top product and growth minds across different formats – right from AMA to workshops!

Go ahead and register for #GrowthTalkies – and do tell us what would you like to learn / whom you’d like us to bring for #GrowthTalkies AMAs/workshops.


The #GrowthTalkies is being organized in partnership with WebEngage team – expect a lot of industry-centric data and perspective !

Go ahead, signup and help spread the word !

Upcoming AMA:

AMA with Chingari app cofouner, Sumit. This Friday | Aug 14th @ 5 PM.

Latest announcements: