inmobi Archives - nextbigwhat

InMobi Raises $100mn Debt From Tennenbaum Capital

$40 million of the amount will be used to pay off the debt raised last year from Hercules Technology Growth Capital. Earlier also the company had raised debts from Hercules Technology Growth Capital and Tennenbaum. Recently, InMobi launched Miip, a product based advertising platform.

Paytm Launches An App Store (Powered By Inmobi)

.The app store is part of Paytm/InMobi partnership and is primarily focused on getting a pie of the app download dollars being spent by the well funded startups.

Paytm Sellers Can Now Market Products On InMobi’s Miip Platform

Sellers on Paytm will now have access to InMobi’s 120 million mobile Internet users through its Miip d-commerce platform. The Paytm digital wallet will also power the Buy button on the Miip platform. Further, apps and games from Miip will be available on a digital goods section on the Paytm app.

FYI
Tech

InMobi Is Reimagining Ads; Launches Miip, A Discovery Platform

Unlike traditional push-based advertising, Miip will capture a consumer’s attention through stories stitched together based on a strong unifying theme. Miip extracts content from other existing apps and makes them accessible within the discovery zone.

Tech

InMobi’s Reach Extends To 1bn Unique Mobile Devices In Q4 2014

Developed markets of North America and Europe accounted for the largest chunk of devices, while Asia Pacific was second followed by Latin America

Startup Resources

UnPluggd History : When Naveen Tewari Talked About Rejections And InMobi Journey

UnPluggd, India’s biggest startup conference is on to its 10th edition. UnPluggd was started with a single focus : bring actionable insights to the audience! Over the last 9 editions,…

Tech

Talking About Big Data, InMobi Is Serving 138 Billion Ad Impressions & Processing 420 TB of Data Every Day

Ad requests (per day) : 4.8 billion per day

Tech

Exclusive : InMobi To Shut Down App Distribution Platform “App Publish” On August 4th

Please note that with this closure, apps submitted via App Publish will start being unpublished from partner app stores.

Tech

InMobi Partners With Rubicon to Launch Native Ad Exchange

Inmobi has announced a native exchange platform where marketers can buy and sell ads online across mobile sites and apps.

Tech

Exclusive: Softbank Takes a Write Down on its InMobi Investment

Japanese telecommunication giant Softbank has written off all or a major part of its $200 mn investment in mobile ad network InMobi.

Tech

InMobi Launches Video Ads Platform; Is Context Aware & Helps Retargeting

Mobile ad network InMobi pushed the envelope a bit further by launching its own context-aware video ads platform.

Tech

InMobi Launches Its Native Advertising Platform For App Publishers & App Developers

Mobile ad network, InMobi has launched its native advertising platform that will allow brands to deliver ads non intrusively in app.

Tech

Publish, Monetize & Track Your App on More than 130 Stores With Inmobi’s App Publish

Developers can also track app downloads and revenues across channels using the publishing platform. The platform has a few interesting aspects.

Indian Startups

InMobi acquires UK based Overlay Media

Overlay Media develops mobile data analytics based technologies. The company’s flagship product, the Context Engine, enables intelligent on-device behaviour, wiser use of battery power and increased personalisation.

Tech

InMobi launches InMobi Lifetime Value Platform [maximize the lifetime value of each user]

The platform allows developers to gain precise insights into their user behavior and enables them to act immediately on these insights – to maximize monetization and engagement seamlessly.

Indian Startups

Inmobi shuts down offices in Africa and Russia. Because it don’t matter

InMobi has had a change of mind when it went back to the drawing board to figure out which markets to chase and which not to. Few days ago, the company shut down its offices in Africa and Russia. Meanwhile, signalling a clear change of priorities, the company is beefing up in the US.