How Apple is gaining smartphone customers during a chip shortage

  • Apple Inc is eating into its rivals’ smartphone market share as the iPhone maker navigates through a global chip crunch better than other mobile phone makers, according to data providers.
  • Higher iPhone shipments helped Apple gain at least 3% market share in global smartphones in the third quarter, even as overall shipments shrunk by about 6% due to the chip shortage, according to data from market research firms Counterpoint, IDC, and Canalys.
  • Given how closely tech companies guard smartphone sales data, the shipment figures are the best indication of who customers prefer.
[Via]

13 Tips & Examples To Craft A Perfect Headline!

80% of readers only scan headlines. This makes headlines a magnet for eyeballs. Here are 13 tips and examples to craft a perfect headline 🧵
1. Use Numbers or Data Numbers are brain candy. It automatically helps us visualize context and organize info. And pro tip: odd numbers work best. Example: 7 Copywriting Tips to Turn Scanners Into Readers
2. Use A Rationale This means nothing more than giving a good reason for why an action should be completed. That reason should be value-driven, so they’re urged to click. Example: 9 Uncovered Secrets to Boost Your Site’s SEO
3. Rhyme A conducted study showed that “Rhyme as Reason” was rated as more likable, trustworthy, original, memorable, and persuasive. Example: Delightfully Capable. Surprisingly Affordable. (h/t Apple)
4. Use Alliteration Alliteration is the repetition of the same sound in a series of words. It’s poetic like fashion makes it easy to remember. Example: Don’t Dream it. Drive it. (h/t Jaguar)
5. Avoid Sound Smart Adjectives Using sound smart adjectives doesn’t make you sound smart. Consumers can read right through the BS. Bad Example: 7 efficacious copywriting tips. Good example: 7 persuasive copywriting tips.
6. Offer A Test It’s nearly irresistible to pass up a challenge. That makes using offering a test a clickable headline. Example: Does your site pass the SEO test?
7. Drop a Hint When we’re hit with a cliffhanger — we’re intrigued. We naturally want to know the answer. This works for headlines too. Example: This Instagram Ad Secret Dropped Conversation Rates by 20%
8. Share Your Experience People connect with people. Sharing your experience is a great way to connect with your audience and build trust. Example: What I learned about going viral after writing 50 Twitter threads.
9. First 3 Words. And Last 3 Words. Because people are scanners, the first 3 words and the last 3 words are the most important. Start with a punch. And end with one too. Example: (7 Facebook Ads) That I Used (To Increase Sales)
10. Get To The Point Don’t waste any words. Wasted words equal wasted time. Start with a keyword. Then get to the point. Example: Better soles. Stronger feet.
11. Open-Ended Questions Open-Ended questions spark discussion. Perfect for creating an engaged audience. Example: Is it a good idea to invest in Bitcoin?
12. Close-Ended Questions On the other hand, close-ended questions spark curiosity. Example: Did you invest in Bitcoin too late?
13. Problem. Solution. Address the problem. Express the solution. Example: Your sale page doesn’t convert. Here’s how to fix that.
Would this help you? – marketing breakdowns – copywriting tips – how-tos – growth strategies – campaign dissection If so, follow @alexgarcia_atx 🙂 I drink too much coffee and spend too much time on the internet to write valuable marketing threads for yah. I promise.
TL;DR 1. Use Numbers 2. Rationale 3. Rhyme 4. Alliteration 5. Avoid “Sound Smart” Adjectives 6. Offer A Test 7. Drop a hint 8. Share your experience 9. First 3 & last 3 words matter 10. Get to the point 11. Open-ended questions 12. Closed-ended questions 13. Problem. Solution.

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

Read more posts on Growth and Marketing here. For podcasts, click here!

ALSO READ:
#StartupResources: How To Make It As A Solo Founder?
#LeadershipDevelopment: What Great Leaders Should Do (And What They Should Not!)
#StartupResources: Tips To Stay Organized And Productive!
Why You Shouldn’t Raise Too Much Capital Before Finding Your Product Market Fit?

Real Life Case Studies: 6 Websites To Help You Learn Marketing From!

In between several courses and ebooks that are available online to learn from, here are 6 websites to learn marketing – all via real life case studies.

6 Kickass Websites to Help You Learn Marketing Through Real Life Case Studies 🧵👇 #MarketingTwitter
Thank you for exploring, do follow these amazing websites and get marketing insights. Follow @FuelerHQ for more amazing threads.

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

Read more posts on Entrepreneurship and Marketing here. For podcasts, click here!

ALSO READ:
#StartupResources: How To Make It As A Solo Founder?
#LeadershipDevelopment: What Great Leaders Should Do (And What They Should Not!)
#StartupResources: Tips To Stay Organized And Productive!
Why You Shouldn’t Raise Too Much Capital Before Finding Your Product Market Fit?

5 Proven Ways To Grab People’s Attention With Your Email Subject Lines!

5 proven ways to grab people’s attention with your email subject lines. #Thread When you first met your significant other, what was the attraction? I bet you’re smiling now. Exactly the point I’m about to drive.
Something attracted you to them, right? Now, imagine you scrolling through your mail, and boom! A headline catches your attention, what do you do? You open the email! Yes, that’s the feeling I want you to give your reader.
Let’s get right into it: 1. Introduce a bit of mystery! Why do you think people watch such movies? It’s because they like to have a thrill about what’s going to happen next. Are you getting it now? 🎬
2. Use the “Fear of missing out” tactic. Let me ask you, how do you feel when you receive an email from your favorite online store that sales ends in 30 mins? Yes, that is it! *nods*
3. Leave out words that scream “Hey I’m trying to make a sale” Here’s why; people generally don’t like to receive promotional emails. They like to be educated, to be informed! Don’t you get it? 😱 Write a promotional subject line, and you’ll lose them at Hello! 😞
4. Trigger an emotion! See what I did at the beginning of this thread? Forget hard guy, human beings are emotional people. A study says that over 50% of human beings make decisions based on emotions. You now see why?
5. Include their first name in the subject line. This makes them feel like they’re getting a mail from someone who knows them. An automation should do this for you🙅
Bonus: Avoid lengthy subject lines!🙆 Incase you didn’t know, a good number of people receive their emails on their phones, so there’s a high chance some parts of the subject line will break off. You want to make a good first contact.
Now tell me, do you feel like an email marketing expert with these tips? Drop a comment if they are helpful, I’ll really love to read from you 🤲🥺

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

What are some of the other great email subject lines that you like? Share with us and we’ll share it with the masses!

Read more posts on Entrepreneurship and Leadership here. For podcasts, click here!

Top 10+ Free Investing Tools

Last week, I asked my followers to share their favorite free investing tools I received 200+ responses and dozens of recommendations Here are my top 10 favorite answers:
2/ @QuartrSE This is a GREAT app for listening to investor conference calls for free I love that you can 2x the call speed & skip ahead/rewind easily It’s SO much better than calling in
6/ @KoyfinCharts This is yet another platform that gets plugged A LOT on fintwit, but for a good reason The dashboards are great, customizable, and it’s very useful for building a watchlist It’s a bit intimidating at first, but you get used to it fast
10/ YouTube I wish YouTube existed when I first started Here are some great channels for learning about money/investing: @7investing @AswathDamodaran @ChooseFi @heydave7 @JonahLupton @MicroCapClub Minority Mindset Our Rich Journey @RichardMoglen Rose on Investing

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

What are some of your favourite free investing tools? Share with us and we will share it with the masses!

Read more posts on Investment and Leadership here. For podcasts, click here!

Top 20 Digital Marketing Blogs to Follow in 2021

Here’s a quick, comprehensive list of top digital marketing blogs that you can consider for this year!

MOZ

Nurtured by Rand Fishkin and Gillian Muessig, Moz has grown up to be the best resort for all our SEO issues. It is a ray of hope for many novices and trained professionals as one can always learn. Moz has launched many SEO tools, of which some of them are accessible to everyone. It has changed the outlook towards not so talked about SEO genre of digital marketing. The founders of Moz came up with the unique idea of Whiteboard Fridays, where their experts teach how to boost SEO strategies. The super informative, easily comprehensible and ready to apply strategies of Moz make it an integral part of all those individuals thriving to garner better SEO’s.

HUBSPOT

HubSpot is one of the famous websites that has never failed to make its place in the top 20 digital marketing blogs list. Founded in the year 2005 by Brian Halligan and Dharmesh Shah, this company has soared high on the charts of growth. It acts as a plethora of information for all those interested in marketing, customer service and sales. HubSpot is the one that successfully invented the inbound marketing technique. Its blogs are full of valuable insights for each one interested. People at HubSpot aim to deliver what is not just best for the business but also for the customers. 

NEIL PATEL DIGITAL

Founded by Neil Patel himself, his blogs are of great help to each one. He has received praiseworthy words from the president of the United States, The House of Representatives, and The United Nations for his commendable work. Neil has helped renowned companies like Google and eBay to grow high. But he strongly believes that it is even more satisfying to help small businesses grow. His blogs compile a variety of knowledge that he happens to gather, mostly from his own experiences.  His blogs are the perfect place to learn about email marketing and content marketing.

ECONSULTANCY

Econsultancy is a name long established in the field of digital marketing blogs. the company, which initially started as an online community, but now has grown into a renowned space for digital marketing. Its blogs feature innovative ideas to flourish businesses and aid them in making huge revenues digitally. It has a great team that works at its optimum for the benefit of its customers. 

[Also Read: Growth Strategy – A Comprehensive Guide!]

UNBOUNCE

Unbounce is regarded to be the best landing page platforms for more than 15000 brands. At Unbounce, the business of conversion is highly valued. Conversion intelligence aims at pairing our knowledge with AI. In simple words, it is an amalgamation of our know-how of the business further by the machines. Blogs of Unbounce are in fluid language and mainly target the global youth. 

SOCIAL SAMOSA

Social Samosa, as the name suggests, aims at helping a business expand through the roads of social media. Founded on the Indian soil in the year 2011 by Ankita Gaba and Aditya Gaba, its blogs are one of the most talked about. The blogs of social samosa review and analyze campaigns done by various brands. Their reviews help the new entrepreneurs to learn the dos and don’ts of social media campaigns. It also interviews eminent personalities from the digital world who provide us with the tips and tools of enhancing our digital marketing strategy through social media.

CAMPAIGN

Campaign is another Indian digital marketing blog that has made its place on the so-called ‘top list’. Established in the year 2007, the agenda of Campaign is to act as a powerhouse for the digital marketers. Its blogs act as a one-stop-shop for all the latest trends of digital marketing. Just like Campaign Asia, Campaign India blogs act as an authentic source for all the latest news. 

CONTENT MARKETING INSTITUTE

In today’s time, when digital marketing is getting all the attention, it is very important to create resourceful and beneficial content, not just for the business but for the customers too. This is the exact idea behind the Content Marketing Institute founded by Joe Pulizzi. 

Blogs of CMI are full of insights for marketers. It trains and teaches enterprises how to generate and retain customers through multichannel storytelling. CMI has a storehouse of prominent writers who provide us with tips and analysis each day. Over the period of time, it has become a go-to place for all those eager to know and learn the content marketing business. 

[Also Read: 10+ Early Traction Growth Hacking Strategies For Startups!]

CONVINCE AND CONVERT

Founded by Jay Baer in 2008, Convince And Convert is the best we have in the field of Digital Marketing blogs. You got a doubt regarding your business strategies for digital marketing? You’ve got Convince And Content just a click away to walk you through. Yes, this firm has helped other enterprises to grow to their optimum. This consultancy uses in-depth research to give its users the best strategy according to their needs. This has not just restricted itself to publishing blogs, but it also includes a variety of podcasts and e-magazines.

At Convince And Convert, their blogs are lucid to comprehend, and their strategies can be readily applied in the market.

BACKLINKO

If you know Brian Dean, then there’s no need to mention what they do at Backlinko. Yes, you got that right. Fathered by the globally famous SEO expert, Backlinko emphasizes on helping marketers to grow their business and SEO strategies rapidly. His blogs are brimming with actionable tips, strategies and techniques, which brings to its readers great SEO. Without any second thoughts, Backlinko is the best digital marketing blog globally.

SOCIAL BEAT

Social Beat is one of the topmost digital marketing blogs of India, which is globally well known. Jointly co-founded by Suneil Chawla and Vikas Chawla is one of the fastest-growing digital marketing companies in India. They mainly cater to the digital marketers and CMO’s who want to make a mark in the world of digital marketing. Their blogs are something you can look up to whenever a doubt pops up in your mind concerning your digital strategies. They not just have a variety of strategies but also help you in knowing which one will work best for you. 

SEARCH ENGINE WATCH

As the name hints, Search Engine Watch deals with all things related to search engines, be it SEO or Content. Its blogs act as a comprehensive guide for digital marketers as it deals in detail with SEO trends, Content and PPC marketing. It guides the owner on improving their visibility.

[Also Read: Subtle Process of Customer Acquisition]

MARKETING LAND

Marketing Land blogs is the best platform to know the latest trends and news of the digital marketing industry. They are very thorough with all the aspects of the digital marketing industry, and their blogs bring to us the ideas, knowledge and strategies they possess.  

They have not restricted themselves just to digital marketing, but their blogs also deal with email marketing and many more. 

SEARCH ENGINE JOURNAL

Search Engine Journal deals with the latest news and trends related to SEO, and it also provides valuable advice of the industries’ best’. Apart from being a patent SEO blog, there is much more to it. At SEJ, you get a plateful of information on Content, PPC and social media. It has the latest algorithm updates and makes sure that you use the best practice.

SEMRUSH BLOG

SEMRush is one of the best Search Engine Marketing tools available in the market. It publishes blogs that are of great importance and information. It covers a wide range of topics ranging from digital marketing strategies to how to boost your SEO.

AHREFS

The Ahrefs Blog is yet another blog that deals with tools and techniques for boosting SEO. Their content is useful for both the novices and old players of the digital market. Their blogs come in handy for everyone, and they are mostly in the forms of videos which makes it interesting for the reader turned listener. 

[Also Read: What Stripe Looks For In A Product Manager?]

OCCAM’S RAZOR

Occam’s Razor is a blogging page started by Avinash Kaushik, who is a man of great knowledge and claims. He is the author of two best-selling books Web Analytics2.0 and Web Analytics An Hour A Day. His blogs are full of his experiences and what he has learned in all these years. 

SEVEN FIGURE AGENCY

John Nelson is the face behind one of the fastest-growing global digital marketing blogs. His blogs are useful insights as they come with the first-hand experience. He has seen his own share of failure and very well knows what one should not do. His experiences and short videos that he makes on client case studies have proved to be efficient in helping many.

THINK WITH GOOGLE

Think With Google cannot be labelled as a blog, but the type of content it has is a must-read for all online marketers. This page has all of Google’s latest thinking and tools, which help in knowing the emerging trends. 

DIGITAL VIDYA

As the name suggests, Digital Vidya is one of those few platforms which provides digital marketing courses in India. It is a go-to place for all those who are either planning to start a Facebook page or Instagram handle and garner the attention of people. Its blogs are a step-by-step guide for all digital platforms. Apart from this, it has also done case studies on industries that have helped similar industries to learn and grow.

After the vast analysis of the topmost digital marketing blogs present globally, one can remark that they teach marketing in brand new, unexplored and fresh ways – where people don’t just think restricting their knowledge to themselves, but rather, they share it with the globe and aid them in knowing what to do and what not to do. 

In today’s digitalized era, if you have the determination, zeal and desire to take your business to new heights, there are people eagerly waiting to help you. And the best part is not all of these are paid, so you save a lot while you learn tons!

Product Management | Entrepreneurship | Growth & Marketing

Make tagging your Facebook ads a breeze with this tool

EasyAutoTagging is a digital marketing solution that allows users to automate the process of tagging Facebook ads with URL parameters. It also features the ability to integrate with Google Analytics, making it simple to import necessary data without any manual intervention.

Teams can also set privileges and allow users to control specific accounts only to minimize errors.

EasyAutoTagging

EasyAutoTagging is a platform-agnostic product to automate campaign tagging, tracking & aggregation at scale.

Tagging conventions can be controlled and synchronized across an agency on the account level allowing all URLs to get tagged dynamically and consistently.


New York, NY, USA

About the founding team :

Gabe is a full stack digital marketer who specializes in multi-channel PPC and Data Analytics.


NextBigWhat profiles interesting products and startups (India + world). If you are building something interesting, submit the details here.

EngageBay brings the power of HubSpot at a fraction of the cost

EngageBay is built for entrepreneurs and small businesses. It eliminates the multiple marketing tool chaos and provides all the marketing features in a single all-in-one platform which is simple to use and affordable for every business.

Engagebay
Engagebay

https://m.youtube.com/watch?v=_Fr2c2M4GbU


Mountain House

EngageBay has for the first time building a simple and affordable all-in-one marketing platform for small businesses eliminating the need for expensive marketing systems or multi-tool chaos. Get all the power of an all-in-one marketing platform for less than $1 a day.


NextBigWhat profiles interesting products and startups (India + world). If you are building something interesting, submit the details here.